Kajsa Lundborg created her first online game at the age of nine, leaning on the resources and expertise of her older brothers, who were given computers to encourage them to study programming. At seventeen, during an entrepreneurship class, Lundborg created her first app. At 20, she started an e-commerce business that sold dozens of products and merchandise to over 20 countries. Today, at 26, the Swedish entrepreneur is the CMO of Froda, one of Europe\u2019s fastest growing fin-tech companies for entrepreneurs. \u201cOur biggest challenge in finance and banking, is that people don\u2019t tend to fancy their banking experiences as they are right now,\u201d she says. \u201cSo what we try to do is change how users interact with banking services: be more of a \u2018product-first\u2019 company and create a more user-friendly experience all around.\u201d <\/p>\n\n\n\n
Lundborg says that her experiences growing up and natural gut feeling when she was introduced to entrepreneurship in her teenage years made her appreciate sincerity, one of Froda\u2019s core values — especially in her professional life. \u201cWe are a challenger within a market where one of the key qualities that is being looked at in a financial partner is trust,\u201d she says. \u201cWe do a lot of interviews to really try and understand the needs of entrepreneurs.\u201d<\/p>\n\n\n\n
Froda\u2019s strategy to create trsut is to offer transparency via marketing campaigns that disclose as much as possible from the inside, something she says regular financial institutions would never do. By helping customers understand how they can create a better business economy for themselves, Lundborg says it\u2019s a win-win for both sides, a tailor-made business solution for users and a chance for Froda, as a changemaker in the industry, to revolutionize banking in the way \u201cwe act, not just in the way we say it.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
Kajsa Lundborg, CMO of Froda Kajsa Lundborg created her first online game at the age of nine, leaning on the resources and expertise of her older brothers, who were given computers to encourage them to study programming. At seventeen, during an entrepreneurship class, Lundborg created her first app. At 20, she started an e-commerce business that sold dozens of products and merchandise to over 20 countries. Today, at 26, the Swedish entrepreneur is […]<\/p>\n","protected":false},"author":22,"featured_media":1317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[14],"tags":[],"ppma_author":[30],"class_list":["post-1316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sympact"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"featured_image_urls_v2":{"full":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14.jpeg",1024,958,false],"thumbnail":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14-150x150.jpeg",150,150,true],"medium":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14-300x281.jpeg",300,281,true],"medium_large":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14-768x719.jpeg",768,719,true],"large":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14.jpeg",1024,958,false],"xl":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14.jpeg",1024,958,false],"xxl":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14.jpeg",1024,958,false],"xxxl":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14.jpeg",1024,958,false],"xxxxl":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14.jpeg",1024,958,false],"xxxxxl":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14.jpeg",1024,958,false],"1536x1536":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14.jpeg",1024,958,false],"2048x2048":["https:\/\/symposium.org\/wp-content\/uploads\/2021\/11\/WhatsApp-Image-2021-05-25-at-07.45.14.jpeg",1024,958,false]},"post_excerpt_stackable_v2":"
Kajsa Lundborg, CMO of Froda Kajsa Lundborg created her first online game at the age of nine, leaning on the resources and expertise of her older brothers, who were given computers to encourage them to study programming. At seventeen, during an entrepreneurship class, Lundborg created her first app. At 20, she started an e-commerce business that sold dozens of products and merchandise to over 20 countries. Today, at 26, the Swedish entrepreneur is the CMO of Froda, one of Europe\u2019s fastest growing fin-tech companies for entrepreneurs. \u201cOur biggest challenge in finance and banking, is that people don\u2019t tend to fancy their banking experiences as they are right now,\u201d she says. \u201cSo what we try to do is change how…<\/p>\n","category_list_v2":"SYMPACT<\/a>","author_info_v2":{"name":"wordpress@weitblick-online.ch","url":"https:\/\/symposium.org\/author\/wordpressweitblick-online-ch\/"},"comments_num_v2":"0 comments","authors":[{"term_id":30,"user_id":0,"is_guest":1,"slug":"diana-figueroa","display_name":"Diana Figueroa","avatar_url":"https:\/\/symposium.org\/wp-content\/uploads\/gravatars\/762b22de4bf1bf3924204e9b02554eaa","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/posts\/1316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/comments?post=1316"}],"version-history":[{"count":2,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/posts\/1316\/revisions"}],"predecessor-version":[{"id":3131,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/posts\/1316\/revisions\/3131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/media\/1317"}],"wp:attachment":[{"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/media?parent=1316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/categories?post=1316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/tags?post=1316"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/ppma_author?post=1316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}