{"id":13829,"date":"2025-11-03T08:20:29","date_gmt":"2025-11-03T14:20:29","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/?post_type=case-studies&p=13829"},"modified":"2025-11-19T14:25:08","modified_gmt":"2025-11-19T20:25:08","slug":"hoopdee","status":"publish","type":"case-studies","link":"https:\/\/gembah.com\/case-studies\/hoopdee\/","title":{"rendered":"From Newborn Challenges to Innovative Baby Care: HoopDee!\u2019s Journey with Gembah"},"content":{"rendered":"\n

See how HoopDee! partnered with Gembah to launch the HoopDee Hoop\u2014an NFC-enabled baby care product helping parents track bottles with ease.<\/em><\/em><\/p>\n\n\n\n

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When Baltimore-based founder Roxie Alsruhe<\/strong> became a new mom, she quickly discovered a challenge most parents face but few talk about openly: managing breast milk and formula safely and efficiently. Tired of guesswork, forgotten bottles, and wasted milk, Roxie set out to build a smarter system for parents everywhere.<\/p>\n\n\n\n

Her flagship product, the HoopDee Hoops<\/strong>, is a simple silicone band with NFC technology that syncs to a mobile app. Together, they help caregivers track freshness, manage inventory, and eliminate the stress of asking, \u201cIs this bottle still safe to feed?\u201d<\/em><\/p>\n\n\n\n

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The Idea Behind HoopDee!<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Roxie\u2019s inspiration came in those early weeks of parenthood, when her underweight newborn required strict milk management. Every ounce mattered, but traditional tracking methods\u2014mental notes, sticky labels, even spreadsheets\u2014fell short.<\/p>\n\n\n\n

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\u201cI relied on my phone for everything. I thought, why not create a product that manages bottles for me? That way, I wouldn\u2019t be standing over the sink at 3am wondering if it was safe to feed my baby this bottle.\u201d<\/em> \u2014 Roxie Alsruhe, Founder of HoopDee!<\/p>\n<\/blockquote>\n\n\n\n

From this personal frustration grew HoopDee!, a brand that aims to solve real parenting challenges with smart, playful, and reliable products.<\/p>\n\n\n\n

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Partnering with Gembah<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

To bring her idea to life, Roxie turned to Gembah<\/strong> for expertise in sourcing and manufacturing. The HoopDee Hoop required not only durable silicone manufacturing but also the integration of NFC chips\u2014making it far from a lightweight project.<\/p>\n\n\n\n

Gembah supported Roxie with:<\/p>\n\n\n\n