{"id":6190,"date":"2022-05-19T13:12:45","date_gmt":"2022-05-19T13:12:45","guid":{"rendered":"https:\/\/symposium.org\/?p=6190"},"modified":"2022-06-14T07:59:37","modified_gmt":"2022-06-14T07:59:37","slug":"can-journalism-survive-the-impact-of-the-internet-on-the-media-business","status":"publish","type":"post","link":"https:\/\/symposium.org\/can-journalism-survive-the-impact-of-the-internet-on-the-media-business\/","title":{"rendered":"Can Journalism Survive? The Impact of the Internet on the Media Business"},"content":{"rendered":"\n
Digital media, including social media networks and online-only publications, presents tremendous challenges to traditional journalism. Successful adaptation will likely depend on journalists\u2019 willingness to construct new business models and take into account younger generations\u2019 information consumption habits.<\/span><\/h6><\/div>\n\n\n\n

Journalism has a unique capacity to stir social dialogue and define what is important to the public. That\u2019s why the survival of the media is more than just a journalism problem: all of us can and ought to be concerned about the future of the journalism business. <\/span><\/p>\n\n\n\n

The media should be treated as a public good, Joanna Krawczyk, chairwoman of the Leading European Newspaper Alliance and the Gazeta Wyborcza Foundation, says. \u201cMedia are indeed the pillar of democracy: thanks to journalists, citizens become informed. And information is power\u2014this is the key to free societies.\u201d As such, overcoming numerous obstacles faced by contemporary media companies around the world will require external help from governments, international organizations and the public itself.<\/span><\/p>\n\n\n\n

Although legacy media, primarily print, have considerably more experience in producing professional journalism, in comparison with digital media and social media networks, traditional media do not change fast. Understandably, adaptation of their technology, production lines, management hierarchies and work ethics takes time. But there\u2019s no choice. \u201cThere is no going back to the kingdom of print. It\u2019s gone, and we have to face it,\u201d Krawczyk said.<\/span><\/p>\n\n\n\n

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Photo: Markus Ketola<\/figcaption><\/figure>\n\n\n\n

The transition will be jarring \u2013 and for organizations unable to change fast enough, may even spell their doom. \u201cIn order to create the digital space above your business model, you have to probably give up and destroy something much faster than its lifespan would probably be,\u201d says Kai Diekmann, former editor-in-chief at the German tabloid Bild<\/em>. Experience shows that both readership and revenues tend to fall during the transition to digital.<\/span><\/p>\n\n\n\n

Successful organizations, Diekmann argued at the symposium, must retain the attention of younger generations, who will soon constitute the majority of media consumers. That requires adapting the content and telling stories in new ways. More visual, interactive forms of information are what younger audiences are looking for. \u201cThe product has to fit into the ecosystem,\u201d Diekmann said.<\/span><\/p>\n\n\n\n

According to Diekmann, younger media consumers differ from older generations, who seek information actively\u2014by leaving their houses and heading to newsagents\u2019 kiosks. Digital media consumers, on the other hand, expect to have entertaining, relevant information delivered to them. Journalists are faced with the task of finding ways to make news of public importance more entertaining and algorithm-ready. \u201cIf we try to sell the same old wine in a different bottle, it won\u2019t work,\u201d Diekmann said.<\/span><\/p>\n\n\n\n

Overall, Diekmann and Krawczyk were optimistic about the future of journalism. There will always be a need for quality information, as humans are social beings who want to be part of a bigger community, Diekmann says: \u201cWe simply need something to talk about with one another.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital media, including social media networks and online-only publications, presents tremendous challenges to traditional journalism. Successful adaptation will likely depend on journalists\u2019 willingness to construct new business models and take into account younger generations\u2019 information consumption habits. Journalism has a unique capacity to stir social dialogue and define what is important to the public. That\u2019s […]<\/p>\n","protected":false},"author":5,"featured_media":6383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[14],"tags":[],"ppma_author":[143],"class_list":["post-6190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sympact"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"featured_image_urls_v2":{"full":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-scaled.jpg",1985,1440,false],"thumbnail":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-150x150.jpg",150,150,true],"medium":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-300x218.jpg",300,218,true],"medium_large":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-768x557.jpg",768,557,true],"large":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-1024x743.jpg",1024,743,true],"xl":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-1600x1161.jpg",1600,1161,true],"xxl":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-2200x1596.jpg",2200,1596,true],"xxxl":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-2800x2032.jpg",2800,2032,true],"xxxxl":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-3400x2467.jpg",3400,2467,true],"xxxxxl":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-4000x2902.jpg",4000,2902,true],"1536x1536":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-1536x1114.jpg",1536,1114,true],"2048x2048":["https:\/\/symposium.org\/wp-content\/uploads\/2022\/05\/pexels-pixabay-267350-2048x1486.jpg",2048,1486,true]},"post_excerpt_stackable_v2":"

Digital media, including social media networks and online-only publications, presents tremendous challenges to traditional journalism. Successful adaptation will likely depend on journalists\u2019 willingness to construct new business models and take into account younger generations\u2019 information consumption habits. Journalism has a unique capacity to stir social dialogue and define what is important to the public. That\u2019s why the survival of the media is more than just a journalism problem: all of us can and ought to be concerned about the future of the journalism business.  The media should be treated as a public good, Joanna Krawczyk, chairwoman of the Leading European…<\/p>\n","category_list_v2":"SYMPACT<\/a>","author_info_v2":{"name":"Frauke Kops","url":"https:\/\/symposium.org\/author\/frauke-kops\/"},"comments_num_v2":"0 comments","authors":[{"term_id":143,"user_id":0,"is_guest":1,"slug":"vladyslav-alforov","display_name":"Vladyslav Alforov","avatar_url":"https:\/\/symposium.org\/wp-content\/uploads\/gravatars\/762b22de4bf1bf3924204e9b02554eaa","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/posts\/6190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/comments?post=6190"}],"version-history":[{"count":10,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/posts\/6190\/revisions"}],"predecessor-version":[{"id":6753,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/posts\/6190\/revisions\/6753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/media\/6383"}],"wp:attachment":[{"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/media?parent=6190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/categories?post=6190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/tags?post=6190"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/symposium.org\/wp-json\/wp\/v2\/ppma_author?post=6190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}