{"id":6879,"date":"2022-07-14T02:05:00","date_gmt":"2022-07-14T02:05:00","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/?page_id=6879"},"modified":"2025-06-10T11:41:48","modified_gmt":"2025-06-10T16:41:48","slug":"research","status":"publish","type":"page","link":"https:\/\/gembah.com\/services\/research\/","title":{"rendered":"Product Research Services"},"content":{"rendered":"\n\n
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Home<\/a><\/span><\/span><\/p>\n

Product Research Services\r\n<\/h1>\n\n
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Our team brings you the technology, tools, and proven practices to help you make data-backed decisions before you invest in product design and development.<\/p>\n<\/div>\n\n \n \n

\n\n Get Started<\/a>\n\n <\/div>\n\n\n \n\n <\/div>\n\n \n <\/div>\n\n <\/div>\n\n <\/div>\n<\/div>\n\n\n
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Predetermine Your Success<\/h2>\n

Gembah doesn\u2019t just give you a data dump or leave you scrambling on your own trying to make sense of complex product research tools. We provide you with a dedicated business analyst that will lead you through an iterative research process that yields precise details you can use to predetermine your success and lower your risk.<\/p>\n

We understand that every business is different, and thus, each research project should be tailored to each client. We help evaluate the market from your perspective, taking into account your existing products, the stage of your business, and your goals to tailor the research to your needs.<\/p>\n \n <\/div>\n\n\n<\/div>\n\n\r\n\r\n

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In Depth Product Research<\/h3>\r\n \r\n

Get Started on the Right Foot<\/h2>\r\n\r\n \r\n \r\n \r\n

Before you give the green light for product development, you need to know if you\u2019re investing in the right product at the right time. That means understanding things like what consumers like and dislike about existing products, market competitiveness, where there are opportunities, and costs versus expected rate of return.<\/p>\r\n\r\n \r\n

We guide you through the critical research process, leveraging powerful research tools and technology to get you the data and insights you need to make smart decisions. With Gembah, you enter into the product development process with eyes wide open, confident and in control.<\/p>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n<\/div>\n\n\r\n\r\n

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Step 1<\/h3>\r\n \r\n

Opportunity Assessment<\/h2>\r\n\r\n \r\n \r\n \r\n

To help determine the size of the opportunity, we assess several components. We begin with the Search Frequency Ranking, i.e. how often a search term or keyword is searched on a daily basis and how that changes over time, to discover seasonality and trends. We then assess the Click Share and Conversion Share of a keyword to determine how likely a customer is to add your product to their shopping cart based on your placement in search results. We also look at the ecosystem of other related keywords that may drive traffic to your product, helping uncover new opportunities to grow sales.\r\n\r\n<\/p>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n<\/div>\n\n\r\n\r\n

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Step 2<\/h3>\r\n \r\n

Competitive Analysis<\/h2>\r\n\r\n \r\n \r\n \r\n

Before committing to a product opportunity, it is important to understand the competitive landscape for that product. We look at a number of factors, such as price, average number of reviews, and average value of those reviews, to help determine how difficult it will be for you to be listed on page one of search results. Once you know the number of ratings you need to boost your search ranking, you can more accurately estimate the marketing budget required to generate the sales target. If you are in a highly competitive market, you may need $100k of marketing budget to get your product on the first search page, but less competitive markets may require as little as $1k for the same result.\r\n<\/p>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n<\/div>\n\n\r\n\r\n

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Step 3<\/h3>\r\n \r\n

Profitability Analysis<\/h2>\r\n\r\n \r\n \r\n \r\n

It is also important to understand pricing trends and distribution. A hot new product category may look attractive today but could be crowded and highly competitive in a matter of months. You need to anticipate future price pressure in order to ensure that your product has sufficient profitability to sustain such pressures. Naturally, factory pricing is another important factor in the profitability calculation. With our extensive network of factories, we can help analyze the supply chain, estimate the price range to manufacture, and help optimize profitability.\r\n\r\n<\/p>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n<\/div>\n\n\r\n\r\n

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Step 4<\/h3>\r\n \r\n

Customer Research<\/h2>\r\n\r\n \r\n \r\n \r\n

In addition to quantitative research it is important to listen to the voice of the customer. By performing review research, we can determine what current customers think of the products that are currently in the market. This often points to opportunities for improvement in future product versions. Understanding what type of materials, features, or functionality that are trending can also be helpful in spotting changes in demand early and being the first (or at least early) to market, taking advantage of evolving consumer trends.\r\n\r\n\r\n<\/p>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n<\/div>\n\n\r\n\r\n

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Let Us Help You Get Started<\/h2>\r\n

We\u2019ll help match you with the right experts for your journey<\/p>\r\n Get Started<\/a> \r\n\r\n <\/div>\r\n\r\n<\/div>\n\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n\r\n

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\r\n\r\n Resource Center\r\n <\/h2>\r\n\r\n

\r\n\r\n Related Content\r\n <\/h3>\r\n\r\n

\r\n Learn more about every step of the product development journey with our library of helpful resources. View the latest ebooks, webinars, blogs, and case studies from Gembah\u2019s Experts. \r\n <\/p>\r\n \r\n <\/div>\r\n\r\n\r\n

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\r\n\r\n The Product Feasibility Study: How To Prep For A Product Launch\r\n <\/h2>\r\n\r\n <\/a>\r\n\r\n

\r\n\r\n You’ve finished your project outline, and initial market research reveals strong demand. You’re confident in the business idea, and you think you’ve got a successful product on your hands. The next step is a complete product development process, right? Not so fast. You could also cross a busy street blindfolded and make it across unharmed, … Read more<\/a>\r\n <\/p>\r\n\r\n

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\r\n\r\n Product Differentiation: Strategies for Determining What Products to Sell\r\n <\/h2>\r\n\r\n <\/a>\r\n\r\n

\r\n\r\n Is my product in demand? Are my products profitable? Is anyone really going to buy this? These are just a few questions companies ask themselves when determining what products to sell to their customers. Exploring your options is the first step. If you\u2019re experiencing burn out from brainstorming sessions trying to decide on a product … Read more<\/a>\r\n <\/p>\r\n\r\n

\r\n\r\n Read<\/a> \r\n\r\n <\/div>\r\n\r\n <\/div>\r\n \r\n <\/div> \r\n\r\n \r\n
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\r\n\r\n Advanced Market Research: Data-Driven Insights for Successful Product Design and Development\r\n <\/h2>\r\n\r\n <\/a>\r\n\r\n

\r\n\r\n Successful product design and development requires a deep understanding of the market and the needs of potential customers. In product design, specifically, advanced market research is crucial to gain insights that inform key decisions throughout the development process. As leaders in our companies, and in our fields, we all want to leverage the tools of … Read more<\/a>\r\n <\/p>\r\n\r\n

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