{"id":7048,"date":"2020-08-19T23:11:32","date_gmt":"2020-08-19T23:11:32","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/?post_type=videos&#038;p=7048"},"modified":"2024-05-23T16:35:33","modified_gmt":"2024-05-23T21:35:33","slug":"the-process-of-innovation","status":"publish","type":"videos","link":"https:\/\/gembah.com\/videos\/the-process-of-innovation\/","title":{"rendered":"The Process Of Innovation"},"content":{"rendered":"\r\n<div id=\"primary-hero-blockblock_2db7e0f825c1686dc29b4e0156d84591\" class=\"primary-hero-block hero-container block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <div class=\"inner-container\">\r\n\r\n            <p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/gembah.com\/\">Home<\/a><\/span><\/span><\/p>\r\n            <div class=\"divider top\"><\/div>\r\n\r\n            <div class=\"text-container\">\r\n\r\n                \r\n\r\n                <h1>The Process Of Innovation<\/h1>\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n            <div class=\"divider bottom\"><\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n        \r\n    <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube main-margin\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Process of Innovation (Episode 33: Zack Leonard)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/_1DbQZn2tfY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"text-editorblock_5a8f52a32fc60379d0d20cef5bf24170\" class=\"text-editor block\">\n\n    <div class=\"outer-container main-margin\">  \n     \n        <h2>About the Video<\/h2>\n<p data-renderer-start-pos=\"1222\">One common mistake many innovators make is failing to research the feasibility of their product before starting the production process. Having a great idea is not enough. There are several things to consider beforehand to ensure that there\u2019s adequate demand for the product to avoid losses in time and money.<\/p>\n<p data-renderer-start-pos=\"1534\">It is also important for innovators to make sure that they have the right team in place to bring their idea to fruition. Not only that, but they need to find out if there are limitations on the design they want to use in case someone else had a similar idea and already got the patent.<\/p>\n<p data-renderer-start-pos=\"1823\">Zack Leonard, the President and Founder of Gembah, sits down with Rich Goldstein, host of the Innovations and Breakthroughs Podcast, to discuss the steps involved in the innovation process. They talk about determining the right technology to use, the importance of doing feasibility research, and tips for creating prototypes.<\/p>\n<p data-renderer-start-pos=\"2153\">Here\u2019s a glimpse of what you\u2019ll learn:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2195\">How Zack helps his clients through the innovation process<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2258\">Budget and time constraints when adopting technology for innovation purposes<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2340\">Why determining the feasibility of a product should happen before starting production<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2431\">Zack and Rich talk about the innovation behind Yeti bottles and the licensing of patents<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2525\">The design and engineering process for new products<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2582\">How innovators can set the benchmarks for their product prototypes<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2654\">Zack talks about creating defensible products, sourcing, and manufacturing<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2734\">The innovation platform Zack is currently working on<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2792\">Where to learn more and get in touch with Gembah<\/p>\n<\/li>\n<\/ul>\n        \n    <\/div>\n\n\n<\/div>\n\n     \r\n     \r\n                                         \r\n            \r\n                                         \r\n            \r\n                                         \r\n            \r\n                         \r\n                 \r\n         \r\n    \r\n\r\n<div id=\"related-content-blockblock_30ec0f9b513bb38e19c514797a2d1bd5\" class=\"related-content-block related-content block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <div class=\"section-header\">\r\n\r\n            <h2>\r\n\r\n                Resource Center\r\n            <\/h2>\r\n\r\n            <h3>\r\n\r\n                Related Content\r\n            <\/h3>\r\n\r\n            <p>\r\n                Learn more about every step of the product development journey with our library of helpful resources. View the latest ebooks, webinars, blogs, and case studies from Gembah\u2019s Experts.                \r\n            <\/p>\r\n       \r\n        <\/div>\r\n\r\n\r\n        <div class=\"featured-related-outer\">\r\n\r\n\r\n            <div class=\"related-items-container\">\r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2026\/01\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture-694f6215c789a-768x432.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Blog\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\">\r\n\r\n                                <h2>\r\n\r\n                                    Crowdfunding for Product Launch: How to Raise Money Before You Manufacture\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                Crowdfunding for product launch offers a powerful way to validate your idea, build an audience, and secure funding simultaneously. But here&#8217;s the reality most creators discover too late: campaigns fail because the product itself isn&#8217;t ready for manufacturing, not because the marketing was weak. Before you commit to a Kickstarter or Indiegogo campaign, you need &#8230; <a title=\"Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\" aria-label=\"More on Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\">Read more<\/a>\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2026\/01\/the_hangout_logo-768x364.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Case Study\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\">\r\n\r\n                                <h2>\r\n\r\n                                    The Hangout: A Magnetic Leap from Everyday Hassles to Effortless Leisure\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                How Gembah helped The Hangout bring a magnetic outdoor accessory to life\u2014from industrial design and sourcing to sampling and production readiness.\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2025\/11\/people-color-swatches-768x432.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Blog\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\">\r\n\r\n                                <h2>\r\n\r\n                                    Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                Product branding for small business starts with a hard truth: you don&#8217;t always need it on day one. If you&#8217;re launching a simple product to test market demand or white-labeling an existing item, a full brand identity might be overkill. But if you&#8217;re building something meant to last, competing in a crowded space, or planning &#8230; <a title=\"Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\" aria-label=\"More on Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\">Read more<\/a>\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n            <\/div>\r\n            \r\n            \r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div>\n\n\r\n\r\n<div id=\"cta-container-blockblock_417b20f271941b4a4316d80e5878b419\" class=\"cta-container block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <h2>Let Us Help You Get Started<\/h2>\r\n        <p>Join Gembah today &amp; get your product made<\/p>\r\n        <a class=\"primary-cta\" href=\"\/contact\/\">start for free<\/a>       \r\n\r\n    <\/div>\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Zack Leonard, the President and Founder of Gembah, sits down with Rich Goldstein to discuss the steps involved in the innovation process.<\/p>\n","protected":false},"featured_media":7049,"template":"","topics":[15,16,17],"class_list":["post-7048","videos","type-videos","status-publish","has-post-thumbnail","hentry","topics-product-development","topics-product-ideas","topics-product-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Process Of Innovation | Gembah Videos<\/title>\n<meta name=\"description\" content=\"Zack Leonard, the President and Founder of Gembah, sits down with Rich Goldstein to discuss the steps involved in the innovation process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gembah.com\/videos\/the-process-of-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Process Of Innovation\" \/>\n<meta property=\"og:description\" content=\"Looking to research, design, or manufacture your next product? Welcome to Gembah: The first global product development journey marketplace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gembah.com\/videos\/the-process-of-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Gembah\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MadeWithGembah\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T21:35:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/processinovation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@madewithgembah\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gembah.com\/videos\/the-process-of-innovation\/\",\"url\":\"https:\/\/gembah.com\/videos\/the-process-of-innovation\/\",\"name\":\"The Process Of Innovation | Gembah Videos\",\"isPartOf\":{\"@id\":\"https:\/\/gembah.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gembah.com\/videos\/the-process-of-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gembah.com\/videos\/the-process-of-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/processinovation.jpg\",\"datePublished\":\"2020-08-19T23:11:32+00:00\",\"dateModified\":\"2024-05-23T21:35:33+00:00\",\"description\":\"Zack Leonard, the President and Founder of Gembah, sits down with Rich Goldstein to discuss the steps involved in the innovation process.\",\"breadcrumb\":{\"@id\":\"https:\/\/gembah.com\/videos\/the-process-of-innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gembah.com\/videos\/the-process-of-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gembah.com\/videos\/the-process-of-innovation\/#primaryimage\",\"url\":\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/processinovation.jpg\",\"contentUrl\":\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/processinovation.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gembah.com\/videos\/the-process-of-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gembah.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videos\",\"item\":\"https:\/\/gembah.com\/resource-center\/?post_types=videos\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Process Of Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gembah.com\/#website\",\"url\":\"https:\/\/gembah.com\/\",\"name\":\"Gembah\",\"description\":\"Product Development and Manufacturing Solutions\",\"publisher\":{\"@id\":\"https:\/\/gembah.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gembah.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gembah.com\/#organization\",\"name\":\"Gembah\",\"url\":\"https:\/\/gembah.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gembah.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/logo-v2.svg\",\"contentUrl\":\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/logo-v2.svg\",\"width\":182,\"height\":52,\"caption\":\"Gembah\"},\"image\":{\"@id\":\"https:\/\/gembah.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MadeWithGembah\",\"https:\/\/x.com\/madewithgembah\",\"https:\/\/www.instagram.com\/madewithgembah\/\",\"https:\/\/www.linkedin.com\/company\/gembah-inc\/\",\"https:\/\/www.youtube.com\/channel\/UCfZ77_SRz9Q3-qIjmmY7xGg\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Process Of Innovation | Gembah Videos","description":"Zack Leonard, the President and Founder of Gembah, sits down with Rich Goldstein to discuss the steps involved in the innovation process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gembah.com\/videos\/the-process-of-innovation\/","og_locale":"en_US","og_type":"article","og_title":"The Process Of Innovation","og_description":"Looking to research, design, or manufacture your next product? Welcome to Gembah: The first global product development journey marketplace.","og_url":"https:\/\/gembah.com\/videos\/the-process-of-innovation\/","og_site_name":"Gembah","article_publisher":"https:\/\/www.facebook.com\/MadeWithGembah","article_modified_time":"2024-05-23T21:35:33+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/processinovation.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@madewithgembah","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gembah.com\/videos\/the-process-of-innovation\/","url":"https:\/\/gembah.com\/videos\/the-process-of-innovation\/","name":"The Process Of Innovation | Gembah Videos","isPartOf":{"@id":"https:\/\/gembah.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gembah.com\/videos\/the-process-of-innovation\/#primaryimage"},"image":{"@id":"https:\/\/gembah.com\/videos\/the-process-of-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/processinovation.jpg","datePublished":"2020-08-19T23:11:32+00:00","dateModified":"2024-05-23T21:35:33+00:00","description":"Zack Leonard, the President and Founder of Gembah, sits down with Rich Goldstein to discuss the steps involved in the innovation process.","breadcrumb":{"@id":"https:\/\/gembah.com\/videos\/the-process-of-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gembah.com\/videos\/the-process-of-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gembah.com\/videos\/the-process-of-innovation\/#primaryimage","url":"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/processinovation.jpg","contentUrl":"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/processinovation.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/gembah.com\/videos\/the-process-of-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gembah.com\/"},{"@type":"ListItem","position":2,"name":"Videos","item":"https:\/\/gembah.com\/resource-center\/?post_types=videos"},{"@type":"ListItem","position":3,"name":"The Process Of Innovation"}]},{"@type":"WebSite","@id":"https:\/\/gembah.com\/#website","url":"https:\/\/gembah.com\/","name":"Gembah","description":"Product Development and Manufacturing Solutions","publisher":{"@id":"https:\/\/gembah.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gembah.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gembah.com\/#organization","name":"Gembah","url":"https:\/\/gembah.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gembah.com\/#\/schema\/logo\/image\/","url":"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/logo-v2.svg","contentUrl":"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/logo-v2.svg","width":182,"height":52,"caption":"Gembah"},"image":{"@id":"https:\/\/gembah.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MadeWithGembah","https:\/\/x.com\/madewithgembah","https:\/\/www.instagram.com\/madewithgembah\/","https:\/\/www.linkedin.com\/company\/gembah-inc\/","https:\/\/www.youtube.com\/channel\/UCfZ77_SRz9Q3-qIjmmY7xGg"]}]}},"_links":{"self":[{"href":"https:\/\/gembah.com\/wp-json\/wp\/v2\/videos\/7048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gembah.com\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/gembah.com\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gembah.com\/wp-json\/wp\/v2\/media\/7049"}],"wp:attachment":[{"href":"https:\/\/gembah.com\/wp-json\/wp\/v2\/media?parent=7048"}],"wp:term":[{"taxonomy":"topics","embeddable":true,"href":"https:\/\/gembah.com\/wp-json\/wp\/v2\/topics?post=7048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}