{"id":7050,"date":"2021-03-08T23:14:00","date_gmt":"2021-03-08T23:14:00","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/?post_type=videos&#038;p=7050"},"modified":"2024-05-23T16:24:23","modified_gmt":"2024-05-23T21:24:23","slug":"how-to-take-your-product-from-concept-to-market","status":"publish","type":"videos","link":"https:\/\/gembah.com\/videos\/how-to-take-your-product-from-concept-to-market\/","title":{"rendered":"How To Take Your Product From Concept To Market"},"content":{"rendered":"\r\n<div id=\"primary-hero-blockblock_7386ea18a4e1b9a81ac334519136f245\" class=\"primary-hero-block hero-container block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <div class=\"inner-container\">\r\n\r\n            <p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/gembah.com\/\">Home<\/a><\/span><\/span><\/p>\r\n            <div class=\"divider top\"><\/div>\r\n\r\n            <div class=\"text-container\">\r\n\r\n                \r\n\r\n                <h1>How To Take Your Product From Concept To Market<\/h1>\n\r\n                \r\n                \r\n            <\/div>\r\n\r\n            <div class=\"divider bottom\"><\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n        \r\n    <\/div>\r\n\r\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube main-margin\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Take Your Product from Concept to Market\u239cGembah\u239cEP 71\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ys4lidtbHu4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"text-editorblock_2219265b6cdc62224a34db82fa3cd7fc\" class=\"text-editor block\">\n\n    <div class=\"outer-container main-margin\">  \n     \n        <h2>About the Video<\/h2>\n<p data-renderer-start-pos=\"2792\">Ryan Cramer of PingPong Payments talks with Zack Leonard of Gembah, about how to take your product from concept to market.<\/p>\n        \n    <\/div>\n\n\n<\/div>\n\n     \r\n     \r\n                                         \r\n            \r\n                                         \r\n            \r\n                                         \r\n            \r\n                         \r\n                 \r\n         \r\n    \r\n\r\n<div id=\"related-content-blockblock_092f7b00e9914e8d164b94fc998e8536\" class=\"related-content-block related-content block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <div class=\"section-header\">\r\n\r\n            <h2>\r\n\r\n                Resource Center\r\n            <\/h2>\r\n\r\n            <h3>\r\n\r\n                Related Content\r\n            <\/h3>\r\n\r\n            <p>\r\n                Learn more about every step of the product development journey with our library of helpful resources. View the latest ebooks, webinars, blogs, and case studies from Gembah\u2019s Experts.                \r\n            <\/p>\r\n       \r\n        <\/div>\r\n\r\n\r\n        <div class=\"featured-related-outer\">\r\n\r\n\r\n            <div class=\"related-items-container\">\r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2026\/01\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture-694f6215c789a-768x432.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Blog\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\">\r\n\r\n                                <h2>\r\n\r\n                                    Crowdfunding for Product Launch: How to Raise Money Before You Manufacture\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                Crowdfunding for product launch offers a powerful way to validate your idea, build an audience, and secure funding simultaneously. But here&#8217;s the reality most creators discover too late: campaigns fail because the product itself isn&#8217;t ready for manufacturing, not because the marketing was weak. Before you commit to a Kickstarter or Indiegogo campaign, you need &#8230; <a title=\"Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\" aria-label=\"More on Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\">Read more<\/a>\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/blog\/crowdfunding-for-product-launch-how-to-raise-money-before-you-manufacture\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2026\/01\/the_hangout_logo-768x364.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Case Study\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\">\r\n\r\n                                <h2>\r\n\r\n                                    The Hangout: A Magnetic Leap from Everyday Hassles to Effortless Leisure\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                How Gembah helped The Hangout bring a magnetic outdoor accessory to life\u2014from industrial design and sourcing to sampling and production readiness.\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/case-studies\/the-hangout\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2025\/11\/people-color-swatches-768x432.webp\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Blog\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\">\r\n\r\n                                <h2>\r\n\r\n                                    Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                Product branding for small business starts with a hard truth: you don&#8217;t always need it on day one. If you&#8217;re launching a simple product to test market demand or white-labeling an existing item, a full brand identity might be overkill. But if you&#8217;re building something meant to last, competing in a crowded space, or planning &#8230; <a title=\"Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\" aria-label=\"More on Product Branding for Small Business: When It Matters (and When It Doesn&#8217;t)\">Read more<\/a>\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/blog\/product-branding-for-small-business-when-it-matters-and-when-it-doesnt\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n            <\/div>\r\n            \r\n            \r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div>\n\n\r\n\r\n<div id=\"cta-container-blockblock_053f00238d65f6e80c15add667279b93\" class=\"cta-container block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <h2>Let Us Help You Get Started<\/h2>\r\n        <p>Join Gembah today &amp; get your product made<\/p>\r\n        <a class=\"primary-cta\" href=\"\/contact\/\">start for free<\/a>       \r\n\r\n    <\/div>\r\n\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ryan Cramer of PingPong Payments talks with Zack Leonard of Gembah, about how to take your product from concept to market.<\/p>\n","protected":false},"featured_media":7051,"template":"","topics":[15,16,17],"class_list":["post-7050","videos","type-videos","status-publish","has-post-thumbnail","hentry","topics-product-development","topics-product-ideas","topics-product-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Take Your Product From Concept To Market | Gembah Videos<\/title>\n<meta name=\"description\" content=\"Ryan Cramer of PingPong Payments talks with Zack Leonard of Gembah, about how to take your product from concept to market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gembah.com\/videos\/how-to-take-your-product-from-concept-to-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Take Your Product From Concept To Market\" \/>\n<meta property=\"og:description\" content=\"Looking to research, design, or manufacture your next product? 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