{"id":8487,"date":"2022-08-04T21:21:32","date_gmt":"2022-08-04T21:21:32","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/?page_id=8487"},"modified":"2025-10-16T16:57:35","modified_gmt":"2025-10-16T21:57:35","slug":"pets","status":"publish","type":"page","link":"https:\/\/gembah.com\/expertise\/pets\/","title":{"rendered":"Pet Product Developers and Manufacturers"},"content":{"rendered":"\n\n<div class=\"secondary-hero block hero-container\">\n    <div class=\"background-hero\">\n\n\n        <div class=\"image-bg-container\">\n        <img decoding=\"async\" class=\"image-bg\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/08\/Pet_ProductHeader_1920x1080.jpg\" alt=\"\" \/>\n        <\/div>\n\n        <div class=\"main-margin background-single\">\n            <div class=\"single-info container\">\n\n                <div class=\"single-inner\">\n\n                    <p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/gembah.com\/\">Home<\/a><\/span><\/span><\/p>\n                    <h1>Pets<\/h1>\n\n                    <p>Whether you\u2019re looking to formulate an innovative pet shampoo or launch a ready-made product to a global market, we\u2019re here to offer you professional support and lead you every step of the way.<\/p>\n\n                    \n                        \n                    <div class=\"cta-row\">\n\n                        <a class=\"primary-cta\" href=\"\/expert-help\/\">Get Started<\/a>\n\n                    <\/div>\n\n\n                    \n\n                <\/div>\n\n                \n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div id=\"text-editorblock_9916f340e50d07712901184e096fd1b8\" class=\"text-editor block\">\n\n    <div class=\"outer-container main-margin\">  \n     \n        <h2>The Pet Industry<\/h2>\n<p>Collars, shampoos, beds, jackets \u2013 pet products are becoming increasingly popular among all pet owners. With so many established and up-and-coming pet brands already on the market, launching a new product or idea within the pet industry can be an extremely challenging task. However, with the right team and approach, you\u2019ll reach your target audience without too much effort.<\/p>\n<h2>Providing Care to Our Four-Legged Friends<\/h2>\n<p>Here at Gembah, we understand how complex and unpredictable the entire product development process can be for companies. Creating and launching new pet-safe products is often stressful, time-consuming, and expensive, but that can all change with the Gembah team assisting you throughout the journey.<\/p>\n<p>Whether you\u2019re simply launching an already developed idea or creating a pet product from scratch, we make these procedures as simple as possible. We cut through complexities and unnecessary costs while still providing you with the exceptional quality of service required for the pet industry.<\/p>\n        \n    <\/div>\n\n\n<\/div>\n\n\r\n<div id=\"icon-gridblock_34081c138697a961ee11d022ad3ce8a5\" class=\"icon-grid block\">\r\n\r\n    <div class=\"outer-container main-margin\">\r\n\r\n        <h2 class=\"icon-title\">\r\n            How We Can Help        <\/h2>\r\n\r\n        <div class=\"inner-container\">\r\n            \r\n                    <div class=\"item\">\r\n\r\n\r\n                        \r\n                            <img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Ideation.svg\" alt=\"Services icon\" \/>                            \r\n                            \r\n                            \r\n                                                            <p class=\"subtitle\">\r\n                                Services                                <\/p>\r\n                                 \r\n                        \r\n                        \r\n                                                    <p>\r\n                            We provide expert guidance to all newly-launched or established businesses in the pet industry.                            <\/p>\r\n                           \r\n                    <\/div>\r\n\r\n            \r\n                    <div class=\"item\">\r\n\r\n\r\n                        \r\n                            <img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Expert.svg\" alt=\"Expert icon\" \/>                            \r\n                            \r\n                            \r\n                                                            <p class=\"subtitle\">\r\n                                Experts                                <\/p>\r\n                                 \r\n                        \r\n                        \r\n                                                    <p>\r\n                            We offer partnerships with design professionals and product development teams who come up with winning product creations and solutions.                            <\/p>\r\n                           \r\n                    <\/div>\r\n\r\n            \r\n                    <div class=\"item\">\r\n\r\n\r\n                        \r\n                            <img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Manufacturing.svg\" alt=\"Manufacturing icon\" \/>                            \r\n                            \r\n                            \r\n                                                            <p class=\"subtitle\">\r\n                                Manufacturers                                <\/p>\r\n                                 \r\n                        \r\n                        \r\n                                                    <p>\r\n                            We work with logistics companies that\u2019ll distribute your creations to provide fast and seamless shipping.                            <\/p>\r\n                           \r\n                    <\/div>\r\n\r\n                    <\/div>\r\n\r\n        \r\n\r\n    <\/div>\r\n\r\n\r\n<\/div>\n\n\r\n<div id=\"masonry-galleryblock_e13f1211637f4eb8c21b049564abad10\" class=\"masonry-gallery block\">\r\n\r\n\r\n    <div class=\"masonry-outer main-margin\">\r\n\r\n\r\n        <h2>Gembah\u2019s Marketplace<\/h2>\r\n        <h3>Examples of Work<\/h3>\r\n        <p>Check out some of the pet product work done by Gembah Marketplace Experts.<\/p>\r\n\r\n\r\n        <div class=\"masonry-overlay\"><\/div>\r\n\r\n        <div class=\"masonry\">                                                                                       \r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.1978517969.png\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.1978517969.png\" alt=\"1646326383252-1978517969\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383377.2121812834.png\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383377.2121812834.png\" alt=\"1646326383377-2121812834\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.1939003487.png\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.1939003487.png\" alt=\"1646326383252-1939003487\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.490291493.png\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.490291493.png\" alt=\"1646326383252-490291493\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383377.webp\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383377.webp\" alt=\"1646326383377\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.2082271173.png\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.2082271173.png\" alt=\"1646326383252-2082271173\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.1751201729.png\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.1751201729.png\" alt=\"1646326383252-1751201729\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.1474237208.png\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.1474237208.png\" alt=\"1646326383252-1474237208\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.971003081.png\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.971003081.png\" alt=\"1646326383252-971003081\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.1954957118.png\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383252.1954957118.png\" alt=\"1646326383252-1954957118\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n                        \r\n                <div class=\"masonry-item\">  \r\n                    <a href=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383377.1209979825-1.png\" data-lity>      \r\n                        <img decoding=\"async\" src=\"https:\/\/staginggembah.wpengine.com\/wp-content\/uploads\/2022\/07\/1646326383377.1209979825-1.png\" alt=\"1646326383377-1209979825-1\" \/>\r\n                    <\/a>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"main-margin load-container\">\r\n\r\n    <button id=\"flip\">load more examples<\/button>\r\n\r\n    <\/div>\r\n\r\n    \r\n<\/div>\n\n\r\n<div id=\"icon-gridblock_896cb058815ca7faa8afa4c12b9ee393\" class=\"icon-grid block\">\r\n\r\n    <div class=\"outer-container main-margin\">\r\n\r\n        <h2 class=\"icon-title\">\r\n            Our Services        <\/h2>\r\n\r\n        <div class=\"inner-container\">\r\n            \r\n                    <div class=\"item\">\r\n\r\n\r\n                        \r\n                            <img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Ideation.svg\" alt=\"Services icon\" \/>                            \r\n                            \r\n                            \r\n                                                            <p class=\"subtitle\">\r\n                                Concept Ideation                                <\/p>\r\n                                 \r\n                        \r\n                        \r\n                                                    <p>\r\n                            Generate ideas through a series of sessions that may include sketching, brainstorming, and more                            <\/p>\r\n                           \r\n                    <\/div>\r\n\r\n            \r\n                    <div class=\"item\">\r\n\r\n\r\n                        \r\n                            <a href=\"https:\/\/gembah.com\/services\/research\/\">\r\n                                <img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Research.svg\" alt=\"Product Research Engine\" \/>\r\n                            <\/a>\r\n                            \r\n                            \r\n                                                            <a href=\"https:\/\/gembah.com\/services\/research\/\">\r\n                                Research &amp; Design                                <svg width=\"10\" height=\"15\" viewBox=\"0 0 10 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M9.56936 7.97137L2.99979 14.5418C2.73913 14.8026 2.31636 14.8026 2.05556 14.5418L0.430218 12.9164C0.16942 12.6556 0.16942 12.233 0.430218 11.9722L4.9022 7.49926L2.28068 4.87774L0.430218 3.02741C0.169556 2.76662 0.169556 2.34384 0.430218 2.08318L2.0557 0.457703C2.31636 0.197042 2.73913 0.197042 2.99979 0.457703L7.41983 4.87774L9.56936 7.02714C9.83003 7.28794 9.83003 7.71071 9.56936 7.97137Z\" fill=\"#42445C\"\/>\r\n                                <\/svg>\r\n                                 <\/a>\r\n                                                                                               \r\n\r\n                           \r\n                        \r\n                                                    <p>\r\n                            Find out if your idea has potential, what you can expect to spend, and other crucial details                            <\/p>\r\n                           \r\n                    <\/div>\r\n\r\n            \r\n                    <div class=\"item\">\r\n\r\n\r\n                        \r\n                            <a href=\"\/sourcing\/\">\r\n                                <img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Solution.svg\" alt=\"Workflow Engine\" \/>\r\n                            <\/a>\r\n                            \r\n                            \r\n                                                            <a href=\"\/sourcing\/\">\r\n                                Sourcing                                <svg width=\"10\" height=\"15\" viewBox=\"0 0 10 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M9.56936 7.97137L2.99979 14.5418C2.73913 14.8026 2.31636 14.8026 2.05556 14.5418L0.430218 12.9164C0.16942 12.6556 0.16942 12.233 0.430218 11.9722L4.9022 7.49926L2.28068 4.87774L0.430218 3.02741C0.169556 2.76662 0.169556 2.34384 0.430218 2.08318L2.0557 0.457703C2.31636 0.197042 2.73913 0.197042 2.99979 0.457703L7.41983 4.87774L9.56936 7.02714C9.83003 7.28794 9.83003 7.71071 9.56936 7.97137Z\" fill=\"#42445C\"\/>\r\n                                <\/svg>\r\n                                 <\/a>\r\n                                                                                               \r\n\r\n                           \r\n                        \r\n                                                    <p>\r\n                            Get multiple recommendations, narrow the field, and find the best sourcing for your product                            <\/p>\r\n                           \r\n                    <\/div>\r\n\r\n            \r\n                    <div class=\"item\">\r\n\r\n\r\n                        \r\n                            <a href=\"https:\/\/gembah.com\/services\/logistics-compliance\/\">\r\n                                <img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Logistics.svg\" alt=\"Logistics icon\" \/>\r\n                            <\/a>\r\n                            \r\n                            \r\n                                                            <a href=\"https:\/\/gembah.com\/services\/logistics-compliance\/\">\r\n                                Logistics                                <svg width=\"10\" height=\"15\" viewBox=\"0 0 10 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M9.56936 7.97137L2.99979 14.5418C2.73913 14.8026 2.31636 14.8026 2.05556 14.5418L0.430218 12.9164C0.16942 12.6556 0.16942 12.233 0.430218 11.9722L4.9022 7.49926L2.28068 4.87774L0.430218 3.02741C0.169556 2.76662 0.169556 2.34384 0.430218 2.08318L2.0557 0.457703C2.31636 0.197042 2.73913 0.197042 2.99979 0.457703L7.41983 4.87774L9.56936 7.02714C9.83003 7.28794 9.83003 7.71071 9.56936 7.97137Z\" fill=\"#42445C\"\/>\r\n                                <\/svg>\r\n                                 <\/a>\r\n                                                                                               \r\n\r\n                           \r\n                        \r\n                                                    <p>\r\n                            Coordinate with local expert teams to plan transport, product packaging, and quality checks                            <\/p>\r\n                           \r\n                    <\/div>\r\n\r\n            \r\n                    <div class=\"item\">\r\n\r\n\r\n                        \r\n                            <a href=\"https:\/\/gembah.com\/services\/supply-chain-evaluation\/\">\r\n                                <img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Supply-Chain.svg\" alt=\"Supply-Chain icon\" \/>\r\n                            <\/a>\r\n                            \r\n                            \r\n                                                            <a href=\"https:\/\/gembah.com\/services\/supply-chain-evaluation\/\">\r\n                                Supply Chain                                <svg width=\"10\" height=\"15\" viewBox=\"0 0 10 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M9.56936 7.97137L2.99979 14.5418C2.73913 14.8026 2.31636 14.8026 2.05556 14.5418L0.430218 12.9164C0.16942 12.6556 0.16942 12.233 0.430218 11.9722L4.9022 7.49926L2.28068 4.87774L0.430218 3.02741C0.169556 2.76662 0.169556 2.34384 0.430218 2.08318L2.0557 0.457703C2.31636 0.197042 2.73913 0.197042 2.99979 0.457703L7.41983 4.87774L9.56936 7.02714C9.83003 7.28794 9.83003 7.71071 9.56936 7.97137Z\" fill=\"#42445C\"\/>\r\n                                <\/svg>\r\n                                 <\/a>\r\n                                                                                               \r\n\r\n                           \r\n                        \r\n                                                    <p>\r\n                            Break down and manage selecting the right materials, components, and manufacturers                            <\/p>\r\n                           \r\n                    <\/div>\r\n\r\n            \r\n                    <div class=\"item\">\r\n\r\n\r\n                        \r\n                            <a href=\"#\">\r\n                                <img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Production-Management.svg\" alt=\"Production-Management icons\" \/>\r\n                            <\/a>\r\n                            \r\n                            \r\n                                                            <a href=\"#\">\r\n                                Production Management                                <svg width=\"10\" height=\"15\" viewBox=\"0 0 10 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M9.56936 7.97137L2.99979 14.5418C2.73913 14.8026 2.31636 14.8026 2.05556 14.5418L0.430218 12.9164C0.16942 12.6556 0.16942 12.233 0.430218 11.9722L4.9022 7.49926L2.28068 4.87774L0.430218 3.02741C0.169556 2.76662 0.169556 2.34384 0.430218 2.08318L2.0557 0.457703C2.31636 0.197042 2.73913 0.197042 2.99979 0.457703L7.41983 4.87774L9.56936 7.02714C9.83003 7.28794 9.83003 7.71071 9.56936 7.97137Z\" fill=\"#42445C\"\/>\r\n                                <\/svg>\r\n                                 <\/a>\r\n                                                                                               \r\n\r\n                           \r\n                        \r\n                                                    <p>\r\n                            Ensure your production goes smoothly with on-the-ground oversight and inspections                            <\/p>\r\n                           \r\n                    <\/div>\r\n\r\n                    <\/div>\r\n\r\n        \r\n\r\n    <\/div>\r\n\r\n\r\n<\/div>\n\n\r\n\r\n<div id=\"cta-container-blockblock_2b398057afa6ce2d9f515932394ef1f8\" class=\"cta-container block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <h2>Let Us Help You Get Started<\/h2>\r\n        <p>We\u2019ll help match you with the right experts for your journey<\/p>\r\n        <a class=\"primary-cta\" href=\"\/expert-help\/\">Get Started<\/a>       \r\n\r\n    <\/div>\r\n\r\n<\/div>\n\n\r\n\r\n<div id=\"related-content-blockblock_5913b7581090298e4b6ba5e5b75f8733\" class=\"related-content-block related-content block\">\r\n\r\n    <div class=\"main-margin outer-container\">\r\n\r\n        <div class=\"section-header\">\r\n\r\n            <h2>\r\n\r\n                Resource Center\r\n            <\/h2>\r\n\r\n            <h3>\r\n\r\n                Related Content\r\n            <\/h3>\r\n\r\n            <p>\r\n                Learn more about every step of the product development journey with our library of helpful resources. View the latest ebooks, webinars, blogs, and case studies from Gembah\u2019s Experts.                \r\n            <\/p>\r\n       \r\n        <\/div>\r\n\r\n\r\n        <div class=\"featured-related-outer\">\r\n\r\n\r\n            <div class=\"related-items-container\">\r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/blog\/product-design-steps\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/product-design-in-a-laptop.jpeg\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Blog\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/blog\/product-design-steps\/\">\r\n\r\n                                <h2>\r\n\r\n                                    5 Product Design Steps and Why You Can\u2019t Skip Them\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                If you have been investigating how to bring a product idea to market, you have probably heard the word design a hundred times. It can be a noun referring to the documentation manufacturers will refer to when they make your product. Or it can be a verb \u2014 the act of determining what goes into &#8230; <a title=\"Pet Product Developers and Manufacturers\" class=\"read-more\" href=\"https:\/\/gembah.com\/expertise\/pets\/\" aria-label=\"More on Pet Product Developers and Manufacturers\">Read more<\/a>\r\n                            <\/p>\r\n\r\n                            <div class=\"related-footer\"> \r\n\r\n                                 <a href=\"https:\/\/gembah.com\/blog\/product-design-steps\/\">Read<\/a>    \r\n\r\n                            <\/div>\r\n\r\n                        <\/div>\r\n                                            \r\n                    <\/div>    \r\n\r\n                \r\n                    <div class=\"related-item\">\r\n                    \r\n                        <a href=\"https:\/\/gembah.com\/blog\/amazon-aggregators\/\"><img decoding=\"async\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/08\/boxes-on-conveyer-belts.jpeg\" alt=\"\" \/><\/a>\r\n\r\n                        <div class=\"related-inner\">\r\n\r\n                            <span class=\"post-type\">\r\n\r\n                                Blog\r\n                            <\/span>\r\n\r\n                            <a href=\"https:\/\/gembah.com\/blog\/amazon-aggregators\/\">\r\n\r\n                                <h2>\r\n\r\n                                    Amazon Aggregators: A Complete Guide For Amazon Sellers\r\n                                <\/h2>\r\n\r\n                            <\/a>\r\n\r\n                            <p>\r\n\r\n                                Just before the pandemic, a new trend emerged among small Amazon brands. Well-funded companies began buying up successful small sellers. As online shopping surged, the idea of consolidating brands took off. 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