{"id":8921,"date":"2021-11-05T13:22:04","date_gmt":"2021-11-05T13:22:04","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/what-is-lean-product-development\/"},"modified":"2024-11-05T10:02:58","modified_gmt":"2024-11-05T16:02:58","slug":"what-is-lean-product-development","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/what-is-lean-product-development\/","title":{"rendered":"What Is Lean Product Development? Guide for Entrepreneurs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creating a new product is hard. That\u2019s why some of the most successful companies in the world use lean product development to turn market needs and innovation into products that customers want. By reducing waste and increasing the efficient transfer of knowledge without stifling innovation, lean product development delivers better product performance, faster time to market, and increased profit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dozens of successful companies, including Toyota, <\/span><a href=\"https:\/\/www.pdma.org\/page\/review_lean_machine\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Harley Davidson<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ame.org\/files\/presentation_intel.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Intel<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.lean.org\/the-lean-post\/articles\/riding-the-goodyear-wheel-to-innovation-excellence\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Goodyear<\/span><\/a><span style=\"font-weight: 400;\">, use this approach to product development. Case studies detailing their successes and failures abound on the internet. Formulated initially by <\/span><a href=\"https:\/\/hbr.org\/1998\/07\/another-look-at-how-toyota-integrates-product-development\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Toyota<\/span><\/a><span style=\"font-weight: 400;\">, lean methodology in research and development (R&amp;D) is an excellent approach for new businesses seeking to maximize customer value with the least amount of waste.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what entrepreneurs need to know about lean product development.\u00a0<\/span><\/p>\n<h2><b>Background: the History of Lean Product Development<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-3953 aligncenter\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Car-assembly-line.jpeg\" alt=\"Car assembly line with unfinished cars\" width=\"700\" height=\"498\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lean product development (LPD) and lean manufacturing both originated at the Toyota Motor Company in the second half of the 20th century. The <\/span><a href=\"https:\/\/www.toyota-europe.com\/world-of-toyota\/this-is-toyota\/toyota-production-system\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Toyota Production System<\/span><\/a><span style=\"font-weight: 400;\"> established <\/span><a href=\"https:\/\/www.sciencedirect.com\/topics\/engineering\/lean-manufacturing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">lean manufacturing<\/span><\/a><span style=\"font-weight: 400;\">, a way to systematically identify and eliminate waste through continuous improvement focused on what customers want. The system evolved through many years as Toyota worked on making high-quality automobiles and reducing costs. The Toyota Production System revolutionized <a href=\"\/services\/product-manufacturing\/\">manufacturing<\/a> and introduced the ideas of <\/span><a href=\"https:\/\/www.toyota-europe.com\/world-of-toyota\/this-is-toyota\/toyota-production-system\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jidoka and just in time manufacturing<\/span><\/a><span style=\"font-weight: 400;\"> to factories around the world.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/logistikknowhow.com\/en\/business-processes-in-intralogistics\/the-jidoka-principle-in-production-and-logistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jidoka<\/span><\/a><span style=\"font-weight: 400;\"> is the idea that systems, a plant, or a single machine should be set up to turn off if any errors are detected. <\/span><a href=\"https:\/\/marketbusinessnews.com\/financial-glossary\/just-time-definition-meaning\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Just in Time<\/span><\/a><span style=\"font-weight: 400;\">, or JIT, is an approach to inventory management where your entire <a href=\"\/services\/supply-chain\/\">supply chain<\/a> is aligned such that the items you need for a given step shows up right when you need them. It eliminates the waste of having supplies sitting around in inventory.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The success of this approach evolved amongst those who studied efficiency into the idea of <\/span><a href=\"https:\/\/www.asme.org\/topics-resources\/content\/5-lean-principles-every-should-know\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">lean principles<\/span><\/a><span style=\"font-weight: 400;\"> that could be applied to all aspects of business:<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3955 size-full aligncenter\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Lean-product-development-cycle.png\" alt=\"Lean product development cycle\" width=\"512\" height=\"307\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Map the value stream<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create flow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish pull<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seek perfection<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Toyota recognized the way it designed automobiles could benefit from these principles as well, so they started to apply the lean principles, ideas they developed in the Toyota Production System, to incrementally improve their product design capabilities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, they developed guidelines for project management that became what we now call lean product development. As other companies attempted to solve the problems inherent in most product development processes, they adapted and modified lean thinking to fit their industry and products best. In a nutshell, the resulting approach focused on the lean principles of reducing waste and creating value based on customer needs.\u00a0<\/span><\/p>\n<div class=\"banner\">\r\n    <div class=\"title\">\r\n        <span class=\"light\">Launch Your Product Faster<br> with<\/span>\r\n        <span class=\"bold\">Gembah<\/span>\r\n    <\/div>\r\n    <div class=\"subtitle\">\r\n        <span>1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n    <\/div>\r\n    <a href=\"\/expert-help\/\" target=\"_blank\" class=\"cta-button\">Get Started Now<\/a>\r\n<\/div>\r\n<style>\r\n    .banner {\r\n        background-color: #0692FB;\r\n        background-image: radial-gradient(rgba(255, 255, 255, 0.07) 1.6px, transparent 1px);\r\n        background-size: 7px 7px;\r\n        color: #ffffff;\r\n        padding: 30px;\r\n        text-align: center;\r\n        font-family: Arial, sans-serif;\r\n        border-radius: 12px;\r\n        max-width: 540px;\r\n        margin: 20px auto 40px;\r\n        box-shadow: 0px 8px 16px rgba(0, 0, 0, 0.2);\r\n        display: inline-block;\r\n    }\r\n\r\n    .banner .title {\r\n        font-family: 'Poppins', sans-serif;\r\n        font-size: 28px;\r\n        margin: 5px 20px 0;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        line-height: 1.2;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    .banner .title .light {\r\n        font-weight: 400;\r\n    }\r\n\r\n    .banner .title .bold {\r\n        font-weight: 900;\r\n    }\r\n\r\n    .banner .subtitle {\r\n        font-family: 'Jost', sans-serif;\r\n        font-size: 18px;\r\n        font-weight: 400;\r\n        line-height: 1.25;\r\n        margin: 14px 60px 20px;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        word-spacing: 0.8px;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    \/* More specific selector with !important overrides *\/\r\n    .banner a.cta-button {\r\n        background-color: #fdbc52 !important;\r\n        color: #1e1e1e !important;\r\n        font-family: 'Jost', sans-serif !important;\r\n        font-size: 20px !important;\r\n        font-weight: 900 !important;\r\n        padding: 9px 19px !important;\r\n        border-radius: 6px !important;\r\n        margin: 15px 0 10px !important;\r\n        cursor: pointer !important;\r\n        text-decoration: none !important;\r\n        display: inline-block !important;\r\n        transition: background-color 0.3s ease !important;\r\n        box-shadow: 0px 6px 12px rgba(0, 0, 0, 0.3) !important;\r\n    }\r\n\r\n    .banner a.cta-button:hover {\r\n        background-color: #e6a946 !important;\r\n    }\r\n\r\n    @media (max-width: 600px) {\r\n        .banner {\r\n            max-width: 90%;\r\n            margin: 20px auto;\r\n        }\r\n\r\n        .banner .title {\r\n            font-size: 20px;\r\n            margin: 0px 0;\r\n        }\r\n\r\n        .banner .subtitle {\r\n            font-size: 16px;\r\n            font-weight: 500;\r\n            margin: 20px 20px 0;\r\n            margin-bottom: 30px;\r\n        }\r\n\r\n        .banner a.cta-button {\r\n            font-size: 16px !important;\r\n            padding: 10px !important;\r\n            width: 100% !important;\r\n        }\r\n    }\r\n<\/style>\r\n\n<h2><b>Principles of Lean Product Development<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3954\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Coworkers-looking-at-computers.jpeg\" alt=\"Programmers Working On Software In Office\" width=\"700\" height=\"467\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The varying needs of different industries make it difficult to define a set process for product development. The most significant difference between lean manufacturing and lean product development is the need for flexibility. Because of this, LPD focuses on fundamental principles that companies can adapt and modify to fit the needs of each product development cycle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These principles dictate how an entrepreneur or new business can apply the lean design approach to deliver customer value and minimize inefficiencies. The following is a list of the most common principles applied to product development projects:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand and capture value: <\/b><span style=\"font-weight: 400;\">The fundamental goal of a lean process for new product development is to ensure that every effort focuses on adding value. To do that, the development team must understand the value of every step in the value chain and capture that information in metrics that can be measured and improved upon.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eliminate waste: <\/b><span style=\"font-weight: 400;\">Waste includes anything which does not provide value to the end-user. Once value is understood, team members can identify and remove any tasks that do not contribute to the value of the product for the customer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create and capture knowledge: <\/b><span style=\"font-weight: 400;\">Knowledge takes many forms and can be innovation, resources, or processes. Creating knowledge is fundamental to any product development system. And if that knowledge is not captured and used again, it is waste.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use concurrent engineering: <\/b><span style=\"font-weight: 400;\">Concurrent engineering is a way to work in parallel while capturing and exchanging knowledge. This can be used to explore multiple solutions for a single challenge or to work on different challenges at the same time. It also captures what development teams learn so they can hand off that information simultaneously or in the future. Many different <\/span><a href=\"https:\/\/www.udacity.com\/blog\/2020\/03\/product-management-methodologies.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project management methods<\/span><\/a><span style=\"font-weight: 400;\"> can be used for concurrent engineering, including agile, waterfall, and kanban.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The project plan should be a value stream: <\/b><span style=\"font-weight: 400;\">A value stream is a theoretical and ideal set of tasks that add value so that the customer will recognize that value and pay for it. Any tasks that do not add value are removed from the <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/how-to-use-a-product-development-plan-to-build-a-valuable-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project plan<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set up a process that pulls information through the value stream: <\/b><span style=\"font-weight: 400;\">Traditional product development processes push information from one task to another and stops the flow of information at phase gates. In lean product development, the project management team establishes a project plan which pulls information along the value stream.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aim for perfecting the product and the process: <\/b><span style=\"font-weight: 400;\">The application of continuous improvement methodologies is fundamental to adding value and reducing waste. At every step, every participant in the product development process should be iterating and experimenting to improve the value of each step in the process. Capturing and sharing those improvements is also fundamental to continuous improvement.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Large enterprises or new companies can use any combination of these principles. And the approach of lean thinking can be applied to other areas of a startup or the entire organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><a href=\"https:\/\/medium.com\/swlh\/why-lean-innovation-is-the-new-way-to-build-successful-products-2bd1404c8c6c\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Lean Startup<\/span><\/a><span style=\"font-weight: 400;\">,\u201d a 2011 book about product development, outlines how to avoid building a product that no one wants or needs by adapting Toyota\u2019s original lean development principles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In software development, the agile approach to project management is another example of applying lean principles to remove waste, increase customer value, and get to market faster. And of course, the lean manufacturing method can be used for product manufacturing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s competitive economy, applying a lean product development approach can reduce cycle time during the critical design phase of your product lifecycle and dramatically improve your company\u2019s chance of launching a successful product. LPD gives your product design team a toolset to reduce waste and focus on adding value for customers.\u00a0<\/span><\/p>\n<h2><b>How to Use Lean Product Development<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3956\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Lean-product-development-team.jpeg\" alt=\"Co-workers discuss lean product development\" width=\"700\" height=\"467\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lean product development begins by considering what specific value your product or service can provide for customers. What problem are you solving by developing this product? Do market research and competitive analysis to capture product-market fit and to make sure the demand for what you have to offer genuinely exists. This is often called value stream mapping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, incorporate the principles of holistic optimization and involve all stakeholders from the outset. As a new company, you should also identify a partner with an <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/about-us\/team\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">experienced team<\/span><\/a><span style=\"font-weight: 400;\"> that utilizes a lean product development strategy. Find a partner that can work with your business from <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/services\/product-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">product design<\/span><\/a><span style=\"font-weight: 400;\"> through sourcing to production management and logistics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, remember that knowledge capture, collaboration, and communication are fundamental to eliminating waste and increasing product value. One common way to make sure that all three things happen, and something that Toyota feels is key to their implementation of lean product development, is creating the position of chief engineer. This person controls the whole process, ensuring that information is pulled and knowledge is captured and communicated. If you don\u2019t have a chief engineer, partner with <\/span><a href=\"https:\/\/gembah.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a company like Gembah<\/span><\/a><span style=\"font-weight: 400;\"> that does.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you get started, make sure that you leverage concurrent <a href=\"\/services\/product-engineering-services\/\">engineering<\/a> and have processes in place to calculate and capture value for use immediately and in the future. Your chief engineer should work with the entire team, both in-house and your partners, to continuously improve the product and the process used to innovate, test, and define your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, repeat the process until you\u2019ve achieved perfection. Perfection, as defined by lean product development, is \u201cmeasurable value with no waste.\u201d It\u2019s a highly sustainable, profit-building method for product development. Inevitably, this approach benefits both consumers and brands.\u00a0<\/span><\/p>\n<h2><b>Innovate Value that Customers Will Pay For<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-3957\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Two-coworkers-doing-design.jpeg\" alt=\"Two co-workers at the office working on the computer\" width=\"700\" height=\"394\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learning about lean product development, putting processes in place, and then changing your organization\u2019s mindset to embrace this proven approach can deliver significant competitive advantages. Even as a startup or with a brand new product, you can achieve lower development costs, faster time to market, and a product designed to meet customer needs that customers will perceive as having significant value. These, in turn, drive better profits while increasing your brand value and easing your funding journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to start this journey and need a partner who understands and uses lean product development every day, the <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">experts at Gembah are ready to talk<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a new product is hard. That\u2019s why some of the most successful companies in the world use lean product development to turn market needs and innovation into products that customers want. By reducing waste and increasing the efficient transfer of knowledge without stifling innovation, lean product development delivers better product performance, faster time to &#8230; <a title=\"What Is Lean Product Development? Guide for Entrepreneurs\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/what-is-lean-product-development\/\" aria-label=\"More on What Is Lean Product Development? Guide for Entrepreneurs\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":7172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"topics":[15],"class_list":["post-8921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Lean Product Development? 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