{"id":8926,"date":"2020-01-30T13:13:07","date_gmt":"2020-01-30T13:13:07","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/how-to-improve-product-innovation-at-your-company\/"},"modified":"2024-11-04T12:22:12","modified_gmt":"2024-11-04T18:22:12","slug":"how-to-improve-product-innovation-at-your-company","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/how-to-improve-product-innovation-at-your-company\/","title":{"rendered":"How to Improve Product Innovation at Your Company"},"content":{"rendered":"

Even big companies struggle with innovation. Take, for example,\u00a0<\/span>Gerber’s 1970s attempt<\/span><\/a>\u00a0to penetrate the adult food market. Instead of developing a new line with a unique distribution strategy, the baby food brand re-labeled existing pureed products and placed them in a different aisle. Or, more recently, look to the flop of Pizza Hut’s ill-fated “<\/span>Flavors of Now” campaign<\/span><\/a>, which failed spectacularly to drive sales.\u00a0<\/span><\/p>\n

Many entrepreneurs strike gold with their first line of products. They then run out of steam when it’s time to expand. Companies that continuously get <\/span>product innovation<\/span><\/a>\u00a0right have a certain number of factors and resources in place to encourage free thinking. Sometimes, it just takes the\u00a0<\/span>right partner<\/span><\/a>\u00a0to bring an idea from a rough concept to full design.\u00a0<\/span><\/p>\n

Here are some ways to improve product innovation in your business.<\/span><\/p>\n

Create a culture that celebrates failure<\/span><\/h2>\n

No one wants to fail, but fear of failure prevents employees from taking risks and pushing boundaries of product innovation. “A recent Gallup study found that only 18% of U.S. employees strongly agree that they can take risks at work that could lead to important new products, services, or solutions. When the remaining 82% of employees cannot take individual entrepreneurial action, it prevents companies from realizing the benefits of their innovation agenda,” write the\u00a0<\/span>Gallup experts<\/span><\/a>.\u00a0\u00a0<\/span><\/p>\n

A great rule of thumb for sparking innovation is the notion that there are no bad ideas.\u00a0<\/span><\/p>\n

McKinsey<\/span><\/a>\u00a0advises to take this thinking a step further: “you should also encourage the truly impractical in some situations\u2014for example, when conducting scenario-planning exercises to unearth potential competitive threats.” Pie-in-the-sky ideas can lead to innovative and actionable insights. Just look at how dozens of products we use each day came from NASA’s\u00a0<\/span>space exploration research<\/span><\/a>\u00a0and experimentation.<\/span><\/p>\n

\r\n
\r\n Launch Your Product Faster
with<\/span>\r\n Gembah<\/span>\r\n <\/div>\r\n
\r\n 1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n <\/div>\r\n Get Started Now<\/a>\r\n<\/div>\r\n