{"id":8927,"date":"2020-04-06T14:25:03","date_gmt":"2020-04-06T14:25:03","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/brainstorm-new-product-ideas\/"},"modified":"2024-11-04T12:21:30","modified_gmt":"2024-11-04T18:21:30","slug":"brainstorm-new-product-ideas","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/brainstorm-new-product-ideas\/","title":{"rendered":"New Product Ideas: 4 Creative Ways to Brainstorm"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1360\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/people-brainstorming.jpg\" alt=\"people working together around a computer\" width=\"3818\" height=\"2545\" \/>A driven entrepreneur is never satisfied with their product mix. Even if sales are great today, competition and trends are always evolving. This month\u2019s cash cow can quickly become next month\u2019s sales dud. The competition\u2019s always thinking of new angles, how to improve existing products, or about new product ideas that haven&#8217;t been made.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The work of <\/span><a href=\"https:\/\/gembah.com\/blog\/how-to-improve-product-innovation-at-your-company\/\"><span style=\"font-weight: 400;\">product innovation<\/span><\/a><span style=\"font-weight: 400;\"> and iteration is indeed, never done. Brainstorming new innovative product ideas, therefore, is an essential part of your skillset. The tried-and-true methods of<\/span><a href=\"https:\/\/innovationmanagement.se\/imtool-articles\/brainstorming-techniques-for-new-product-development\/\"> <span style=\"font-weight: 400;\">brainstorming ideas<\/span><\/a><span style=\"font-weight: 400;\"> are tried-and-true for a reason. They can work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are they the only options, though?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gembah.com\/blog\/brainstorm-new-product-ideas\/#New_Product_Ideas_Can_Come_from_a_Variety_of_Sources\" title=\"New Product Ideas Can Come from a Variety of Sources\">New Product Ideas Can Come from a Variety of Sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gembah.com\/blog\/brainstorm-new-product-ideas\/#Developing_Creative_and_Innovative_Product_Ideas\" title=\"Developing Creative and Innovative Product Ideas\">Developing Creative and Innovative Product Ideas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gembah.com\/blog\/brainstorm-new-product-ideas\/#Use_a_Product_Ideas_Generator\" title=\"Use a Product Ideas Generator\u00a0\">Use a Product Ideas Generator\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gembah.com\/blog\/brainstorm-new-product-ideas\/#Get_Outside_to_Find_Things_That_Need_to_Be_Invented\" title=\"Get Outside to Find Things That Need to Be Invented\u00a0\">Get Outside to Find Things That Need to Be Invented\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gembah.com\/blog\/brainstorm-new-product-ideas\/#New_Product_Ideas_Can_Come_From_Your_Customers\" title=\"New Product Ideas Can Come From Your Customers\">New Product Ideas Can Come From Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gembah.com\/blog\/brainstorm-new-product-ideas\/#Dont_Forget_About_Eco-Friendly_and_Sustainable_Products\" title=\"Don&#8217;t Forget About Eco-Friendly and Sustainable Products\">Don&#8217;t Forget About Eco-Friendly and Sustainable Products<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"New_Product_Ideas_Can_Come_from_a_Variety_of_Sources\"><\/span><b>New Product Ideas Can Come from a Variety of Sources<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">New product ideas can come from a variety of sources &#8211; both internal and external.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A search limited to just relying on yourself and your team can be short-sighted and fraught with tunnel vision. It&#8217;s easy to get caught up in groupthink and stifle creativity. It&#8217;s crucial to mix in an outward focus to complement internal<\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/what-is-lean-product-development\/\" data-wpil=\"url\"> <span style=\"font-weight: 400;\">product development<\/span><\/a><span style=\"font-weight: 400;\"> and creative work to keep things fresh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This mindset includes taking a look at competitors, inventors, and influencers in your niche to see how they are innovating and finding some trending products to sell or adapt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundraising sites like Kickstarter and Indigogo can be a wellspring of new creative ideas. Are there easy invention ideas here that pique your interest? Could you take a product that&#8217;s already raising funds on these platforms and improve it by adding a feature or a new feature set?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a product is raising money on a crowdfunding platform, it&#8217;s a decent indicator of <\/span><a href=\"https:\/\/buffer.com\/library\/social-proof\"><span style=\"font-weight: 400;\">social proof<\/span><\/a><span style=\"font-weight: 400;\">. Take this social proof as a signal that innovating or improving on this product could be even more powerful, and make for a great addition to your product line!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s just the tip of the iceberg. Let&#8217;s take a look at some exciting ways to develop creative and innovative product ideas.<\/span><\/p>\n<div class=\"banner\">\r\n    <div class=\"title\">\r\n        <span class=\"light\">Launch Your Product Faster<br> with<\/span>\r\n        <span class=\"bold\">Gembah<\/span>\r\n    <\/div>\r\n    <div class=\"subtitle\">\r\n        <span>1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n    <\/div>\r\n    <a href=\"\/expert-help\/\" target=\"_blank\" class=\"cta-button\">Get Started Now<\/a>\r\n<\/div>\r\n<style>\r\n    .banner {\r\n        background-color: #0692FB;\r\n        background-image: radial-gradient(rgba(255, 255, 255, 0.07) 1.6px, transparent 1px);\r\n        background-size: 7px 7px;\r\n        color: #ffffff;\r\n        padding: 30px;\r\n        text-align: center;\r\n        font-family: Arial, sans-serif;\r\n        border-radius: 12px;\r\n        max-width: 540px;\r\n        margin: 20px auto 40px;\r\n        box-shadow: 0px 8px 16px rgba(0, 0, 0, 0.2);\r\n        display: inline-block;\r\n    }\r\n\r\n    .banner .title {\r\n        font-family: 'Poppins', sans-serif;\r\n        font-size: 28px;\r\n        margin: 5px 20px 0;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        line-height: 1.2;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    .banner .title .light {\r\n        font-weight: 400;\r\n    }\r\n\r\n    .banner .title .bold {\r\n        font-weight: 900;\r\n    }\r\n\r\n    .banner .subtitle {\r\n        font-family: 'Jost', sans-serif;\r\n        font-size: 18px;\r\n        font-weight: 400;\r\n        line-height: 1.25;\r\n        margin: 14px 60px 20px;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        word-spacing: 0.8px;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    \/* More specific selector with !important overrides *\/\r\n    .banner a.cta-button {\r\n        background-color: #fdbc52 !important;\r\n        color: #1e1e1e !important;\r\n        font-family: 'Jost', sans-serif !important;\r\n        font-size: 20px !important;\r\n        font-weight: 900 !important;\r\n        padding: 9px 19px !important;\r\n        border-radius: 6px !important;\r\n        margin: 15px 0 10px !important;\r\n        cursor: pointer !important;\r\n        text-decoration: none !important;\r\n        display: inline-block !important;\r\n        transition: background-color 0.3s ease !important;\r\n        box-shadow: 0px 6px 12px rgba(0, 0, 0, 0.3) !important;\r\n    }\r\n\r\n    .banner a.cta-button:hover {\r\n        background-color: #e6a946 !important;\r\n    }\r\n\r\n    @media (max-width: 600px) {\r\n        .banner {\r\n            max-width: 90%;\r\n            margin: 20px auto;\r\n        }\r\n\r\n        .banner .title {\r\n            font-size: 20px;\r\n            margin: 0px 0;\r\n        }\r\n\r\n        .banner .subtitle {\r\n            font-size: 16px;\r\n            font-weight: 500;\r\n            margin: 20px 20px 0;\r\n            margin-bottom: 30px;\r\n        }\r\n\r\n        .banner a.cta-button {\r\n            font-size: 16px !important;\r\n            padding: 10px !important;\r\n            width: 100% !important;\r\n        }\r\n    }\r\n<\/style>\r\n\n<h2><span class=\"ez-toc-section\" id=\"Developing_Creative_and_Innovative_Product_Ideas\"><\/span><b>Developing Creative and Innovative Product Ideas<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are four unique ways to come up with some new product ideas that are outside-the-box, and will help give you an edge.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_a_Product_Ideas_Generator\"><\/span><b>Use a Product Ideas Generator\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As artificial intelligence gets more powerful and sophisticated, it makes our lives more manageable. It takes some of the heavy lifting off our hands and puts it in the hands of computer power.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a <\/span><a href=\"https:\/\/ementortools.com\/niche-idea-generator\/\"><span style=\"font-weight: 400;\">product ideas generator<\/span><\/a><span style=\"font-weight: 400;\"> is a unique way to think about things differently. These generators can surface concepts &#8211; if not fully-formed <\/span><a href=\"https:\/\/gembah.com\/blog\/5-most-innovative-products-of-2020\/\"><span style=\"font-weight: 400;\">innovative products<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; that can help you re-frame your mindset some and get creative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If nothing else, using one for a few minutes can help you source some ideas to add to your mind-mapping or random back of napkin sketches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You never know when all the pieces will come together, and something you glean from an idea generator could be the missing piece to the puzzle you&#8217;re thinking through.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Outside_to_Find_Things_That_Need_to_Be_Invented\"><\/span><b>Get Outside to Find Things That Need to Be Invented\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There&#8217;s a &#8220;soft&#8221; trap that emerges when you sit behind a desk, a computer screen, or in front of a whiteboard working on new product ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In essence, you start thinking that the acts of product research, iteration, and conception alone solve a problem. When, in fact, the product you&#8217;re pondering may not solve a problem at all, but instead be a far-fetched passion project that doesn&#8217;t have a real-world application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s vital to get outside and <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-behavior-analysis\"><span style=\"font-weight: 400;\">see how customers behave<\/span><\/a><span style=\"font-weight: 400;\"> in your niche to see what problems they encounter, and how creating a product to solve those problems could be lucrative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a walk around the busy areas of your city (post coronavirus, of course) and see what people are doing. How do they interact with one another? What bottlenecks or inefficiencies do you see that are fixable through the development of a creative product?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put yourself in others&#8217; shoes. Talk to them. Think about how to ease their frustrations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What product would make their lives easier?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Develop a pair of &#8220;problem-solving eyes.&#8221; Over time, it&#8217;ll become second-nature. The ideas will start to flow from conversations and interactions with others, as well as your own thoughts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Product_Ideas_Can_Come_From_Your_Customers\"><\/span><b>New Product Ideas Can Come From Your Customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your customers can be some of your greatest product visionaries. After all, who has a more intimate and direct relationship with the products you create than your customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it&#8217;s crucial to solicit your customers for new product ideas through interviews, <\/span><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/eb008211\/full\/html?skipTracking=true\"><span style=\"font-weight: 400;\">focus groups<\/span><\/a><span style=\"font-weight: 400;\">, and the like, it&#8217;s equally important to allow for some spontaneity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make your contact or feedback forms highly visible on your website so people can reach out and talk about their experiences with your product &#8211; both positive and negative. This information that comes straight from the source can be invaluable as you continue to iterate on and improve your product lines.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Forget_About_Eco-Friendly_and_Sustainable_Products\"><\/span><b>Don&#8217;t Forget About Eco-Friendly and Sustainable Products<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our world is changing rapidly. People are starting to actively consider the impact daily behavior and actions have on our planet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along those lines, eco-friendly products and sustainable products are something to consider adding to your product lines. No matter what you&#8217;re producing, it&#8217;s possible to make an eco-friendly or multiple-use version of the same product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coming up with new product ideas is challenging. There&#8217;s no doubt about that. The process requires a sustained creative mindset that can be taxing. However, it can result in surprising new products that can make an impact on your business for years to come!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be creative, and you&#8217;ll be amazed and what might bubble to the surface!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Gembah helps e-Commerce sellers, consumer brand builders, and growing small businesses demystify the product innovation process all the way from design to manufacturing. <\/span><\/i><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/contact\/\" data-wpil=\"url\"><i><span style=\"font-weight: 400;\">Click here to learn more <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">about our process and how we can help you develop that next great product to take to market!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A driven entrepreneur is never satisfied with their product mix. Even if sales are great today, competition and trends are always evolving. This month\u2019s cash cow can quickly become next month\u2019s sales dud. The competition\u2019s always thinking of new angles, how to improve existing products, or about new product ideas that haven&#8217;t been made.\u00a0 The &#8230; <a title=\"New Product Ideas: 4 Creative Ways to Brainstorm\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/brainstorm-new-product-ideas\/\" aria-label=\"More on New Product Ideas: 4 Creative Ways to Brainstorm\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":7209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"topics":[16],"class_list":["post-8927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-product-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Product Ideas: 4 Creative Ways to Brainstorm Gembah<\/title>\n<meta name=\"description\" content=\"Brainstorming new product ideas requires some creativity and a creative mindset. 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