{"id":8929,"date":"2020-04-21T20:43:39","date_gmt":"2020-04-21T20:43:39","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/coronavirus-ecommerce\/"},"modified":"2024-11-04T12:21:16","modified_gmt":"2024-11-04T18:21:16","slug":"coronavirus-ecommerce","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/coronavirus-ecommerce\/","title":{"rendered":"Coronavirus &#038; ECommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1428\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/Coronavirus-and-Shopping.jpg\" alt=\"woman shopping in grocery store during coronavirus\" width=\"2000\" height=\"1333\" \/>As the coronavirus continues to change our daily lives, we&#8217;re committed to bringing you a weekly roundup with stories about how it&#8217;s effecting eCommerce sellers around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few of the past week&#8217;s highlights:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gembah.com\/blog\/coronavirus-ecommerce\/#Visual_Capitalist_Takes_a_Look_at_Category_Fluctuations\" title=\"Visual Capitalist Takes a Look at Category Fluctuations\">Visual Capitalist Takes a Look at Category Fluctuations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gembah.com\/blog\/coronavirus-ecommerce\/#Think_About_Short_and_Long-Term_Opportunities\" title=\"Think About Short and Long-Term Opportunities\">Think About Short and Long-Term Opportunities<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gembah.com\/blog\/coronavirus-ecommerce\/#Short-Term\" title=\"Short-Term\u00a0\">Short-Term\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gembah.com\/blog\/coronavirus-ecommerce\/#Long-Term\" title=\"Long-Term\">Long-Term<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gembah.com\/blog\/coronavirus-ecommerce\/#USA_Today_Considers_Gifts_to_Give_Essential_Workers\" title=\"USA Today Considers Gifts to Give Essential Workers\">USA Today Considers Gifts to Give Essential Workers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gembah.com\/blog\/coronavirus-ecommerce\/#Takeaway\" title=\"Takeaway:\">Takeaway:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gembah.com\/blog\/coronavirus-ecommerce\/#Some_Post-Coronavirus_Recommendations\" title=\"Some Post-Coronavirus Recommendations\">Some Post-Coronavirus Recommendations<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Visual_Capitalist_Takes_a_Look_at_Category_Fluctuations\"><\/span><b>Visual Capitalist Takes a Look at Category Fluctuations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The team from Visual Capitalist put together an interesting look at <\/span><a href=\"https:\/\/www.visualcapitalist.com\/shoppers-buying-online-ecommerce-covid-19\/\"><span style=\"font-weight: 400;\">product categories that are spiking and plummeting<\/span><\/a><span style=\"font-weight: 400;\"> since stay-at-home orders have become the new normal around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Predictably, categories like Disposable Gloves and Cough Medicine are going through the roof with increases of 670% and 535%, respectively. Other foods with long shelf lives like soup, rice, and fruit cups have also seen a big jump. On the flip side, any product tied to the travel, recreation, and party industries have tumbled. The biggest loser so far is luggage and briefcase sales, which are both down 77%.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Think_About_Short_and_Long-Term_Opportunities\"><\/span><b>Think About Short and Long-Term Opportunities<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Short-Term\"><\/span><b>Short-Term\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Be prepared to jump on products that are trending as it relates to the market changes coronavirus has caused. Is it possible to turn to some domestic sourcing of these items so you can quickly take them to the market? Can you find source breadmakers and adult puzzles, for example, here in the US, and get them into your product mix quickly?<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Long-Term\"><\/span><b>Long-Term<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Think about product categories that are in-decline some currently, but could bounce back as things slowly start to return to normal. People will be antsy, ready to travel, ready to celebrate, and see their friends. What products can you add to prepare for the shift back to normal? Watch the products you come up with and be ready to jump when the time is right.<\/span><\/p>\n<div class=\"banner\">\r\n    <div class=\"title\">\r\n        <span class=\"light\">Launch Your Product Faster<br> with<\/span>\r\n        <span class=\"bold\">Gembah<\/span>\r\n    <\/div>\r\n    <div class=\"subtitle\">\r\n        <span>1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n    <\/div>\r\n    <a href=\"\/expert-help\/\" target=\"_blank\" class=\"cta-button\">Get Started Now<\/a>\r\n<\/div>\r\n<style>\r\n    .banner {\r\n        background-color: #0692FB;\r\n        background-image: radial-gradient(rgba(255, 255, 255, 0.07) 1.6px, transparent 1px);\r\n        background-size: 7px 7px;\r\n        color: #ffffff;\r\n        padding: 30px;\r\n        text-align: center;\r\n        font-family: Arial, sans-serif;\r\n        border-radius: 12px;\r\n        max-width: 540px;\r\n        margin: 20px auto 40px;\r\n        box-shadow: 0px 8px 16px rgba(0, 0, 0, 0.2);\r\n        display: inline-block;\r\n    }\r\n\r\n    .banner .title {\r\n        font-family: 'Poppins', sans-serif;\r\n        font-size: 28px;\r\n        margin: 5px 20px 0;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        line-height: 1.2;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    .banner .title .light {\r\n        font-weight: 400;\r\n    }\r\n\r\n    .banner .title .bold {\r\n        font-weight: 900;\r\n    }\r\n\r\n    .banner .subtitle {\r\n        font-family: 'Jost', sans-serif;\r\n        font-size: 18px;\r\n        font-weight: 400;\r\n        line-height: 1.25;\r\n        margin: 14px 60px 20px;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        word-spacing: 0.8px;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    \/* More specific selector with !important overrides *\/\r\n    .banner a.cta-button {\r\n        background-color: #fdbc52 !important;\r\n        color: #1e1e1e !important;\r\n        font-family: 'Jost', sans-serif !important;\r\n        font-size: 20px !important;\r\n        font-weight: 900 !important;\r\n        padding: 9px 19px !important;\r\n        border-radius: 6px !important;\r\n        margin: 15px 0 10px !important;\r\n        cursor: pointer !important;\r\n        text-decoration: none !important;\r\n        display: inline-block !important;\r\n        transition: background-color 0.3s ease !important;\r\n        box-shadow: 0px 6px 12px rgba(0, 0, 0, 0.3) !important;\r\n    }\r\n\r\n    .banner a.cta-button:hover {\r\n        background-color: #e6a946 !important;\r\n    }\r\n\r\n    @media (max-width: 600px) {\r\n        .banner {\r\n            max-width: 90%;\r\n            margin: 20px auto;\r\n        }\r\n\r\n        .banner .title {\r\n            font-size: 20px;\r\n            margin: 0px 0;\r\n        }\r\n\r\n        .banner .subtitle {\r\n            font-size: 16px;\r\n            font-weight: 500;\r\n            margin: 20px 20px 0;\r\n            margin-bottom: 30px;\r\n        }\r\n\r\n        .banner a.cta-button {\r\n            font-size: 16px !important;\r\n            padding: 10px !important;\r\n            width: 100% !important;\r\n        }\r\n    }\r\n<\/style>\r\n\n<h2><span class=\"ez-toc-section\" id=\"USA_Today_Considers_Gifts_to_Give_Essential_Workers\"><\/span><b>USA Today Considers Gifts to Give Essential Workers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There&#8217;s no doubt about it: We all owe a huge debt of gratitude to the essential workers in healthcare and the food supply chain who are helping to keep us safe and healthy as we fight coronavirus together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These workers deserve a little love for a job well done. If you sell B2B, consider how your clients might like to reward their employees. In this challenging time, all types of companies have employee recognition top-of-mind. They need to show appreciation for the work people are putting in and how much that work is valued.<\/span><\/p>\n<p><a href=\"https:\/\/www.usatoday.com\/story\/tech\/reviewedcom\/2020\/04\/06\/15-gifts-give-essential-workers-during-coronavirus-pandemic\/2950292001\/\"><span style=\"font-weight: 400;\">USA Today suggests the following ideas<\/span><\/a><span style=\"font-weight: 400;\"> for companies to reward their employees:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Coffee<\/b> <b>and food delivery gift cards- <\/b><span style=\"font-weight: 400;\">\u00a0Maybe you could re-sell some of these at a discount to your B2B clients to pass on cheaply or virtually free to their employees as a reward<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Bubble bath products<\/b><span style=\"font-weight: 400;\"> &#8211; Now there&#8217;s a thoughtful one. Who couldn&#8217;t use the relaxing moments a bubble bath provides.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Things to look forward to &#8211; <\/b><span style=\"font-weight: 400;\">As we mentioned previously, think of products people can&#8217;t take advantage of now but will be highly sought-after as things get back to normal. What can your customers give their employees to help them feel a little more regular as we turn the corner?<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span><b>Takeaway:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A little can go a long way when times are tough. Help your B2B customers use their buying power to show their employees that they care about their well-being during a tough time.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_Post-Coronavirus_Recommendations\"><\/span><b>Some Post-Coronavirus Recommendations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While it&#8217;s easy to have tunnel-vision in a crisis like this, it&#8217;s also essential to have a forward-thinking orientation. Disasters always create opportunities for creative thinkers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the types of products that are struggling some now, but have a potential to bounce back post-recovery.and volume right now and which of these products has the potential to bounce back quickly post-recovery. There are plenty that are obvious, but with some digging, you could find that diamond in the rough that becomes your next big success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Challenge yourself to think outside the box and consider the potential wins that are out there as our world heals and starts to move toward the future.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Gembah helps e-Commerce sellers, consumer brand builders, and growing small businesses demystify the product creation process from design to manufacturing. <\/span><\/i><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/contact\/\" data-wpil=\"url\"><b><i>Click here to learn more<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> about our process and how we can help you develop that next great product to take to market!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the coronavirus continues to change our daily lives, we&#8217;re committed to bringing you a weekly roundup with stories about how it&#8217;s effecting eCommerce sellers around the world. Here are a few of the past week&#8217;s highlights: Visual Capitalist Takes a Look at Category Fluctuations The team from Visual Capitalist put together an interesting look &#8230; <a title=\"Coronavirus &#038; ECommerce\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/coronavirus-ecommerce\/\" aria-label=\"More on Coronavirus &#038; ECommerce\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":7217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"topics":[11],"class_list":["post-8929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coronavirus &amp; ECommerce<\/title>\n<meta name=\"description\" content=\"Our weekly coronavirus &amp; 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