{"id":8968,"date":"2022-01-28T20:50:20","date_gmt":"2022-01-28T20:50:20","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/amazon-listing-optimization\/"},"modified":"2024-11-04T12:06:27","modified_gmt":"2024-11-04T18:06:27","slug":"amazon-listing-optimization","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/","title":{"rendered":"Maximize Your Amazon Listing Optimization With 7 Basic Rules"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In August of 2021, <\/span><a href=\"https:\/\/www.inc.com\/justin-bariso\/amazon-just-dethroned-walmart-its-end-of-world-as-we-know-it.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon became the largest retailer<\/span><\/a><span style=\"font-weight: 400;\"> outside of China, generating $610 billion over the previous 12 months, while Walmart took in $566 billion. The switch by consumers to more online shopping during the COVID-19 pandemic ended Walmart\u2019s <\/span><a href=\"https:\/\/www.britannica.com\/topic\/Walmart\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">30-year reign<\/span><\/a><span style=\"font-weight: 400;\"> as the top retailer. So, if you want to sell your own product to consumers, you need to have a strong Amazon game. And just as a buyer in brick and mortar stores decides where your product goes on the shelf, your place on the ecommerce virtual shelf of Amazon is determined by where its algorithm places you on its web page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why Amazon listing optimization \u2014 setting up your listing to appeal to its ranking algorithm \u2014 is critical to success as an Amazon seller, especially for a new product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t think of this as a challenge. It is an opportunity. With a well-designed product, a few simple rules, and a basic understanding of how Amazon ranks product listings, you can compete with and beat larger and more established competitors. You don\u2019t have to convince a buyer to stock and show off your product. You just need to make Amazon\u2019s search algorithm happy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will go over some basics about Amazon product listings and its search ranking algorithm and then seven simple rules that will drive your ranking higher. We finish with some suggestions on how to get started.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#How_Amazon_Ranks_Products\" title=\"How Amazon Ranks Products\">How Amazon Ranks Products<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#How_Amazon_Ranks_Product_Listings\" title=\"How Amazon Ranks Product Listings\">How Amazon Ranks Product Listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#Product_Listings_and_Amazon_SEO\" title=\"Product Listings and Amazon SEO\u00a0\">Product Listings and Amazon SEO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#Better_Product_Listings_With_Amazons_A_Content\" title=\"Better Product Listings With Amazon\u2019s A+ Content\">Better Product Listings With Amazon\u2019s A+ Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#Better_Product_Listings_Lead_to_Better_Rankings\" title=\"Better Product Listings Lead to Better Rankings\">Better Product Listings Lead to Better Rankings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#7_Rules_for_Amazon_Listing_Optimization\" title=\"7 Rules for Amazon Listing Optimization\">7 Rules for Amazon Listing Optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#1_Know_Your_Keywords_and_Use_Them_Well\" title=\"1. Know Your Keywords and Use Them Well\">1. Know Your Keywords and Use Them Well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#2_Keep_It_Concise_and_Informative\" title=\"2. Keep It Concise and Informative\">2. Keep It Concise and Informative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#3_Invest_in_Good_Product_Images\" title=\"3. Invest in Good Product Images\">3. Invest in Good Product Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#4_Focus_on_Getting_Good_Product_Reviews\" title=\"4. Focus on Getting Good Product Reviews\">4. Focus on Getting Good Product Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#5_Advertise_Your_Product_on_Amazon_and_Elsewhere\" title=\"5. Advertise Your Product on Amazon and Elsewhere\">5. Advertise Your Product on Amazon and Elsewhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#6_Its_All_in_the_Title\" title=\"6. It&#8217;s All in the Title\">6. It&#8217;s All in the Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#7_Make_It_Easy_for_Your_Customers\" title=\"7. Make It Easy for Your Customers\">7. Make It Easy for Your Customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/#How_to_Get_Started_With_Amazon_Listing_Optimization\" title=\"How to Get Started With Amazon Listing Optimization\">How to Get Started With Amazon Listing Optimization<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Amazon_Ranks_Products\"><\/span><b>How Amazon Ranks Products<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4699\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/delivery-man-carrying-boxes.jpeg\" alt=\"delivery man carrying boxes\" width=\"700\" height=\"467\" \/>The most important thing to know about how Amazon ranks products is to remember its goal \u2014 to give customers a great experience. Amazon wants to show products that customers can understand quickly and decide to buy. Unfortunately, it doesn\u2019t publish its algorithm, which is constantly changing it. The current algorithm is called A10, an improvement on the previous A9 algorithm, which provides more accurate results for customer searches.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Amazon_Ranks_Product_Listings\"><\/span><b>How Amazon Ranks Product Listings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What you need to know is that the algorithm uses three things to rank you:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your product listing contents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your history on Amazon \u2014 things like how many products you offer, what you have sold, how often people click on your product, your customer reviews, and all the information Amazon tracks about you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your price<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The better each of these components is, the higher you rank. This article focuses on Amazon listing optimization for your products, so we won\u2019t go too deeply into how history and price impact ranking.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_Listings_and_Amazon_SEO\"><\/span><b>Product Listings and Amazon SEO\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you think about how any website search engine works, it focuses on returning information users are looking for by scanning and using the information on a web page to determine if that page is a good match. The Amazon search algorithm uses your <\/span><a href=\"https:\/\/sell.amazon.com\/sell\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">product listing<\/span><\/a><span style=\"font-weight: 400;\"> to see if what you\u2019re offering is a good match for customer searches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re selling your own product, you control the product listing. All product listings will have the same components:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Variations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bullet points<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy Box<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backend keywords (not seen by customers)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To optimize your listing and increase your product discoverability, you have to take some time to provide useful product information in each component. Information that helps the algorithm find you while \u2014 and this is the tricky part \u2014 providing content to your potential customers that drives them to buy your product. The Amazon algorithm ranks the <\/span><a href=\"https:\/\/www.webfx.com\/amazon\/learn\/how-to-rank-on-amazon\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quality of information higher than quantity<\/span><\/a><span style=\"font-weight: 400;\">. It likes clear pictures, concise text, and specific keywords. Over time, it has tracked users to know what good bullet points or customer reviews look like and score them higher.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_Product_Listings_With_Amazons_A_Content\"><\/span><b>Better Product Listings With Amazon\u2019s A+ Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can also take things to the next level by using Amazon\u2019s <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202102950\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A+ Content<\/span><\/a><span style=\"font-weight: 400;\"> feature. This allows you to have enhanced product descriptions and information about your brand. To qualify for enhanced brand content, you have to be a professional seller and go through the Amazon Brand Registry Process. A+ Content allows you to have custom paragraph headers and images, unique layouts, product comparison charts, links to other products you offer, and carousel displays of images.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_Product_Listings_Lead_to_Better_Rankings\"><\/span><b>Better Product Listings Lead to Better Rankings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The A10 algorithm pays close attention to the title, image quality, bullet points, description, and keywords. If you provide content that draws customers to your product, it will score high for ranking. A10 also rewards success with more success. The more times customers click on your product to learn more (the click-through rate or CTR), and the more times they buy (the conversion rate) the higher you will rank in future searches. This reinforces the importance of giving customers the information they\u2019re looking for when developing your Amazon listing optimization strategy.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Rules_for_Amazon_Listing_Optimization\"><\/span><b>7 Rules for Amazon Listing Optimization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4700\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/box-outside-a-house.jpeg\" alt=\"Amazon listing optimization: Amazon box on front door mat\" width=\"700\" height=\"513\" \/>There is a lot of advice out there on how to get better Amazon search results. You can find books, service providers, and software tools that all claim to help you take advantage of Amazon SEO (search engine optimization). However, they all contain some basic rules. Here are the seven most essential rules for building an effective Amazon listing optimization strategy:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Know_Your_Keywords_and_Use_Them_Well\"><\/span><b>1. Know Your Keywords and Use Them Well<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like most search tools, the Amazon A10 algorithm looks for specific Amazon keywords that match the search terms customers enter and show up on previous successful searches. Relevant keywords should come from the <\/span><a href=\"https:\/\/gembah.com\/blog\/how-to-research-and-vet-a-product-opportunity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">research you do<\/span><\/a><span style=\"font-weight: 400;\"> in the early stages of your product development process. You will learn what customers are looking for, which should translate into a strong keyword game.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, do keyword research and take a look at your competition and what words they use in their product listings. The keywords go in your bullet points, description, and the backend keywords you enter. And please remember, the days of keyword packing are gone. You have to use the words and phrases correctly, and excessive repetition is penalized. Make keyword research something you do constantly before and after you launch your product on the Amazon marketplace.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Keep_It_Concise_and_Informative\"><\/span><b>2. Keep It Concise and Informative<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember that the Amazon algorithm rewards click-throughs and conversions to sales. If your text is concise and provides customers with the information they\u2019re looking for, you\u2019ll likely get more sales and higher product rankings in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about what your customers are looking for and how your product delivers on those wants \u2014 and also how it is better than the competition. Use just a few bullet points to hit the highlights of your key features, don\u2019t list everything you want them to know. In the product descriptions, use short sentences, and put the most important information about product features at the top.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You are not writing a novel here. You are providing information in a quick but easy-to-follow way. And don\u2019t be afraid to experiment. Change things up every once in a while and see if it helps. Also, look at the wording used in higher-ranking products to see what is working.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Invest_in_Good_Product_Images\"><\/span><b>3. Invest in Good Product Images<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A common mistake for new Amazon sellers is to skimp on images. Pay for a professional product photographer to take high-quality, <\/span><a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=202073580\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">high-resolution product images<\/span><\/a><span style=\"font-weight: 400;\"> from multiple angles. It\u2019s hard to describe a good image, but it is easy to recognize a bad one. You have one image of your product that shows up on the page listing search results and is enlarged next to your listing. Make it vibrant and engaging while conveying the value of your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some suggestions on good product images include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use quality images that look professional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a white background.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create photos at least 1,000 pixels wide, but preferably 2560 pixels wide.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The product should occupy 85% of the frame.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a clear, crisp image that looks good when zoomed in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include at least five images per listing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your main image must show a single view of your product with no text or other items.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your images should show off your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include other objects if they show scale or how the product is used.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include text, backgrounds, and environments if they enhance your messaging.<\/span><\/li>\n<\/ul>\n<div class=\"banner\">\r\n    <div class=\"title\">\r\n        <span class=\"light\">Launch Your Product Faster<br> with<\/span>\r\n        <span class=\"bold\">Gembah<\/span>\r\n    <\/div>\r\n    <div class=\"subtitle\">\r\n        <span>1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n    <\/div>\r\n    <a href=\"\/expert-help\/\" target=\"_blank\" class=\"cta-button\">Get Started Now<\/a>\r\n<\/div>\r\n<style>\r\n    .banner {\r\n        background-color: #0692FB;\r\n        background-image: radial-gradient(rgba(255, 255, 255, 0.07) 1.6px, transparent 1px);\r\n        background-size: 7px 7px;\r\n        color: #ffffff;\r\n        padding: 30px;\r\n        text-align: center;\r\n        font-family: Arial, sans-serif;\r\n        border-radius: 12px;\r\n        max-width: 540px;\r\n        margin: 20px auto 40px;\r\n        box-shadow: 0px 8px 16px rgba(0, 0, 0, 0.2);\r\n        display: inline-block;\r\n    }\r\n\r\n    .banner .title {\r\n        font-family: 'Poppins', sans-serif;\r\n        font-size: 28px;\r\n        margin: 5px 20px 0;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        line-height: 1.2;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    .banner .title .light {\r\n        font-weight: 400;\r\n    }\r\n\r\n    .banner .title .bold {\r\n        font-weight: 900;\r\n    }\r\n\r\n    .banner .subtitle {\r\n        font-family: 'Jost', sans-serif;\r\n        font-size: 18px;\r\n        font-weight: 400;\r\n        line-height: 1.25;\r\n        margin: 14px 60px 20px;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        word-spacing: 0.8px;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    \/* More specific selector with !important overrides *\/\r\n    .banner a.cta-button {\r\n        background-color: #fdbc52 !important;\r\n        color: #1e1e1e !important;\r\n        font-family: 'Jost', sans-serif !important;\r\n        font-size: 20px !important;\r\n        font-weight: 900 !important;\r\n        padding: 9px 19px !important;\r\n        border-radius: 6px !important;\r\n        margin: 15px 0 10px !important;\r\n        cursor: pointer !important;\r\n        text-decoration: none !important;\r\n        display: inline-block !important;\r\n        transition: background-color 0.3s ease !important;\r\n        box-shadow: 0px 6px 12px rgba(0, 0, 0, 0.3) !important;\r\n    }\r\n\r\n    .banner a.cta-button:hover {\r\n        background-color: #e6a946 !important;\r\n    }\r\n\r\n    @media (max-width: 600px) {\r\n        .banner {\r\n            max-width: 90%;\r\n            margin: 20px auto;\r\n        }\r\n\r\n        .banner .title {\r\n            font-size: 20px;\r\n            margin: 0px 0;\r\n        }\r\n\r\n        .banner .subtitle {\r\n            font-size: 16px;\r\n            font-weight: 500;\r\n            margin: 20px 20px 0;\r\n            margin-bottom: 30px;\r\n        }\r\n\r\n        .banner a.cta-button {\r\n            font-size: 16px !important;\r\n            padding: 10px !important;\r\n            width: 100% !important;\r\n        }\r\n    }\r\n<\/style>\r\n\n<h3><span class=\"ez-toc-section\" id=\"4_Focus_on_Getting_Good_Product_Reviews\"><\/span><b>4. Focus on Getting Good Product Reviews<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can not overstate the importance of customer reviews. Not only do they impact your conversion rate, but they also play a significant role in where you rank in results. Customer reviews lead to more sales because they activate something called <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/social-proof-examples\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social proof<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 using the actions of others to guide them when they\u2019re not certain about what to do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective way to get good reviews is to provide a fantastic product along with a great customer experience. This goes back to the fundamentals of good <\/span><a href=\"https:\/\/gembah.com\/blog\/industrial-product-design-process\/\" target=\"_blank\" rel=\"noopener\" data-wpil=\"url\"><span style=\"font-weight: 400;\">industrial design<\/span><\/a><span style=\"font-weight: 400;\"> and outstanding customer service. Do this, and the good reviews will literally write themselves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also be <\/span><a href=\"https:\/\/www.searchenginejournal.com\/amazon-product-reviews-best-practices\/388179\/#close\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">proactive about asking for reviews<\/span><\/a><span style=\"font-weight: 400;\">. When you get started, use the Early Reviewer program. This is a service provided by Amazon for new sellers where they reach out to your buyers to get reviews. Once you have sales going, leverage the \u201cRequest a Review\u201d button. This is a manual process that kicks off an email from Amazon to customers you select, asking for a review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon also offers something called <\/span><a href=\"https:\/\/www.amazon.com\/vine\/about\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon Vine<\/span><\/a><span style=\"font-weight: 400;\">. This is a service where you send your product to reviewers that Amazon has invited to participate based on the quality of their reviews. You send them your product, and they write a review.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Advertise_Your_Product_on_Amazon_and_Elsewhere\"><\/span><b>5. Advertise Your Product on Amazon and Elsewhere<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember, you\u2019re trying to drive people to your product listing. The more people who look at your product listing or buy your product, the better you\u2019ll rate. In the past, the Amazon search algorithm preferred listings that had advertising. This is less true now, but advertising helps by driving people directly to your listing, increasing your score for future searches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective way to drive people to your listing is to <\/span><a href=\"https:\/\/advertising.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">advertise your product through Amazon<\/span><\/a><span style=\"font-weight: 400;\">. This can be as simple as pay-per-click or PPC advertising to as comprehensive as having a brand store. Amazon wants you to advertise, so it provides a wealth of resources to guide you. If you don\u2019t have a large budget, start simple and experiment. Watch the statistics Amazon provides to tell you what is working. If you have a bigger budget, work with a professional who understands the latest trends and how to maximize your investment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Standard pay-per-click advertising on other platforms is also beneficial to your ranking by driving people to your product from outside of Amazon. Your advertising budget should include some funds for Google Adwords or other online advertising that is industry-specific.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Its_All_in_the_Title\"><\/span><b>6. It&#8217;s All in the Title<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The title of your product listing is important for two reasons. First, it\u2019s what customers see in that long list of items they get from their search. If it doesn\u2019t grab them, they won\u2019t read the rest of your listing. Second, Amazon search gives heavy weight to matches in your title to search terms. So you have to write a title that appeals to both your target audience and the search engine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one area where Amazon provides <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/YTR6SYGFA5E3EQC\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clear guidelines<\/span><\/a><span style=\"font-weight: 400;\">. Follow these, and your title should perform well:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be concise, try to use less than 80 characters.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t use subjective words like best, hot, or popular.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use numerals instead of spelling out numbers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never use ALL CAPS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capitalize the main words in your title.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include the most important keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include variation information like color and size.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Look at how other products rank in your space and the difference between high-ranking listings and low-ranking product listings. You will find that the secret is including lots of information in a concise way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with this template:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Brand] + [Sub-Brand] + [Model Number] + [Size] + [Product Description] + [Defining Features]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spend some time on your title. Start long and cut until you only have what is needed. Also, know that title rules change by product category, so look up the guidelines for your product.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Make_It_Easy_for_Your_Customers\"><\/span><b>7. Make It Easy for Your Customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People follow the path of least resistance. Amazon has fine-tuned its search tool to get consumers to the products they want to buy. So make it easy for your customers to want your product. Use your product, listing, and customer experience to deliver value to your customers. This then leads to better customer reviews, high click-through rates, and stronger conversion. And, all of those lead to better rankings. The easier you make it for them to understand your value proposition and why your product is better, the more love you will get from the Amazon algorithm.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Amazon_Listing_Optimization\"><\/span><b>How to Get Started With Amazon Listing Optimization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4701\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/robots-sorting-out-boxes.jpeg\" alt=\"robots sorting boxes in a warehouse\" width=\"700\" height=\"394\" \/>As we have mentioned throughout, the best way to do well with Amazon search is to follow good product development processes, resulting in a quality product that customers want to buy. Amazon listing optimization also includes generating research about your customers and your industry that you can use to create a better listing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should start planning your Amazon strategy as early as possible, in the <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/services\/research\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">research phase<\/span><\/a><span style=\"font-weight: 400;\"> of your product development process. Capture what is working and what is not working in your space. Once your product is far enough along, start making marketing images. Also, budget for advertising and start noodling on your messaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re ready to get started, leverage the vast resources available to Amazon sellers in its <\/span><a href=\"https:\/\/sellercentral.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Seller Central<\/span><\/a><span style=\"font-weight: 400;\"> site. Then follow its guidelines to post your product, drive traffic, and encourage reviews. Constantly check your statistics and make changes to adapt to what you learn from your listing and others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great way to get a headstart with Amazon listing optimization is to find a partner who can help with the <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">whole process<\/span><\/a><span style=\"font-weight: 400;\">, not just the Amazon listing. Gembah offers complete solutions for entrepreneurs looking to bring their ideas to market \u2014 research, design, manufacturing, and supply chain management. Start with a great team if you want a killer product that ranks high on Amazon. <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Reach out today<\/span><\/a><span style=\"font-weight: 400;\"> and let us help you on your journey.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In August of 2021, Amazon became the largest retailer outside of China, generating $610 billion over the previous 12 months, while Walmart took in $566 billion. The switch by consumers to more online shopping during the COVID-19 pandemic ended Walmart\u2019s 30-year reign as the top retailer. So, if you want to sell your own product &#8230; <a title=\"Maximize Your Amazon Listing Optimization With 7 Basic Rules\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/amazon-listing-optimization\/\" aria-label=\"More on Maximize Your Amazon Listing Optimization With 7 Basic Rules\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":7541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"topics":[11],"class_list":["post-8968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maximize Your Amazon Listing Optimization With 7 Basic Rules<\/title>\n<meta name=\"description\" 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