{"id":8969,"date":"2022-02-07T03:59:06","date_gmt":"2022-02-07T03:59:06","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/ecommerce-strategies\/"},"modified":"2025-01-30T15:56:27","modified_gmt":"2025-01-30T21:56:27","slug":"ecommerce-strategies","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/ecommerce-strategies\/","title":{"rendered":"15 E-Commerce Strategies for Selling Your Product Online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The way customers purchase products has changed. In 2021, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272391\/us-retail-e-commerce-sales-forecast\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">people spent<\/span><\/a><span style=\"font-weight: 400;\"> $768 billion <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272391\/us-retail-e-commerce-sales-forecast\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">buying online<\/span><\/a><span style=\"font-weight: 400;\">, and experts predict it will grow to $1.3 trillion by 2025. The pandemic accelerated the existing trend towards more online shopping. So, if you\u2019re bringing a new product to market, you need to develop a set of successful e-commerce strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One common mistake entrepreneurs make is they don\u2019t give the same attention to their online store as they do to marketing, product design, manufacturing, and other aspects of bringing a new product to market. When you work with traditional retailers, they handle the buying experience. When you\u2019re selling through an e-commerce store, you are the retailer, and you control the experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article presents our top suggestions for developing e-commerce marketing strategies for effectively and efficiently selling your products. We\u2019ll start with some basic information about <a data-wpil=\"url\" href=\"https:\/\/gembah.com\/industries\/e-commerce\/\" data-wpil=\"url\">e-commerce<\/a> business, offer a comprehensive set of 15 e-commerce strategies, and cover a few tips to define, implement, and optimize your online business.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#E-Commerce_Business_Basics\" title=\"E-Commerce Business Basics\">E-Commerce Business Basics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#Understand_Your_Customers_and_the_Market\" title=\"Understand Your Customers and the Market\">Understand Your Customers and the Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#Build_a_Relationship\" title=\"Build a Relationship\u00a0\">Build a Relationship\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#Find_the_Right_Platform\" title=\"Find the Right Platform\">Find the Right Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#Commit_to_Continuous_Improvement\" title=\"Commit to Continuous Improvement\">Commit to Continuous Improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#E-Commerce_Sales_Is_About_Leveraging_Technology\" title=\"E-Commerce Sales Is About Leveraging Technology\">E-Commerce Sales Is About Leveraging Technology<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#3-4-1_A_Comprehensive_Set_of_E-Commerce_Strategies\" title=\"3-4-1: A Comprehensive Set of E-Commerce Strategies\">3-4-1: A Comprehensive Set of E-Commerce Strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#Attract_Customers_to_Visit_Your_E-Commerce_Site\" title=\"Attract Customers to Visit Your E-Commerce Site\">Attract Customers to Visit Your E-Commerce Site<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#1_Use_Content_Marketing\" title=\"1. Use Content Marketing\">1. Use Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#2_Leverage_Effective_Advertising\" title=\"2. Leverage Effective Advertising\">2. Leverage Effective Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#3_Launch_Email_Marketing_Campaigns\" title=\"3. Launch Email Marketing Campaigns\">3. Launch Email Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#4_Get_Them_Back\" title=\"4. Get Them Back\">4. Get Them Back<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#5_Create_Strong_Brand_Awareness\" title=\"5. Create Strong Brand Awareness\">5. Create Strong Brand Awareness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#Create_Interest_With_Visitors_in_Your_Products\" title=\"Create Interest With Visitors in Your Products\u00a0\">Create Interest With Visitors in Your Products\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#1_Design_Engaging_Product_Pages_and_Product_Listings\" title=\"1. Design Engaging Product Pages and Product Listings\">1. Design Engaging Product Pages and Product Listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#2_Use_Excellent_Images\" title=\"2. Use Excellent Images\">2. Use Excellent Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#3_Incorporate_Product_Reviews_and_User_Content\" title=\"3. Incorporate Product Reviews and User Content\u00a0\">3. Incorporate Product Reviews and User Content\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#4_Offer_a_Fantastic_Product\" title=\"4. Offer a Fantastic Product\">4. Offer a Fantastic Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#5_Present_Your_Product_as_a_Personal_Conversation_With_Insiders\" title=\"5. Present Your Product as a Personal Conversation With Insiders\">5. Present Your Product as a Personal Conversation With Insiders<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#Convert_Interest_Into_Sales\" title=\"Convert Interest Into Sales\">Convert Interest Into Sales<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#1_Make_the_Checkout_Process_Effortless\" title=\"1. Make the Checkout Process Effortless\">1. Make the Checkout Process Effortless<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#2_Nix_Unexpected_Charges\" title=\"2. Nix Unexpected Charges\">2. Nix Unexpected Charges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#3_Offer_Free_or_Discounted_Shipping\" title=\"3. Offer Free or Discounted Shipping\">3. Offer Free or Discounted Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#4_Create_Urgency\" title=\"4. Create Urgency\">4. Create Urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#5_Provide_a_Membership_Experience\" title=\"5. Provide a Membership Experience\">5. Provide a Membership Experience<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/#Implement_Your_E-Commerce_Strategies\" title=\"Implement Your E-Commerce Strategies\">Implement Your E-Commerce Strategies<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"E-Commerce_Business_Basics\"><\/span><b>E-Commerce Business Basics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4738\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/08\/person-using-a-laptop-and-holding-a-credit-card.jpeg\" alt=\"Ecommerce strategies: person holding a credit card\" width=\"700\" height=\"233\" \/>In some ways, selling to customers has not changed since the village market days. When you set up your stall to sell your wares, you had to deal with three things:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attracting customers to your stall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enticing them to want your wares<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convincing them to buy your products\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Those three phases of the buying process did not change when we went to retail stores and then online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The village market may now be Amazon or a storefront built with Shopify. What has not changed is the importance of understanding your customers, watching market conditions, building relationships with shoppers, creating a great store, and always making things better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a foundation on which to build your e-commerce marketing strategies, let\u2019s look at each of these basic needs for selling products to customers.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understand_Your_Customers_and_the_Market\"><\/span><b>Understand Your Customers and the Market<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Any selling strategy starts with the simple idea of understanding your customers and the market you\u2019re selling into. If you followed proper <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/product-design-steps\/\" data-wpil=\"url\"><span style=\"font-weight: 400;\">product design steps<\/span><\/a><span style=\"font-weight: 400;\">, you have already done this part. You had to <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/the-value-and-types-of-product-research\/\" data-wpil=\"url\"><span style=\"font-weight: 400;\">research your customer and market<\/span><\/a><span style=\"font-weight: 400;\"> to define your product requirements, and if you employ research as a methodology, a way of driving your product towards customer needs, you will have the information you need to attract and convert customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Turn that information about what customers are looking for into features and capabilities in your new product. This is what you can emphasize in your product description, creating the foundation of a strong e-commerce strategy.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once documented, you need to continuously update your understanding of the customers, the competitors, marketing trends, and technology changes.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_a_Relationship\"><\/span><b>Build a Relationship\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-commerce business is not impersonal. Just like the artisan selling their product in the village market or the store owner behind his counter, you need to build a relationship with your customers. People buy for <\/span><a href=\"https:\/\/www.inc.com\/katlin-smith\/what-the-amazon-era-gets-wrong-about-consumer-shoppers.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">many reasons<\/span><\/a><span style=\"font-weight: 400;\"> beyond price and convenience, and being part of a community and having a great customer experience are two major drivers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read reviews from products in your space and visit physical locations where similar products are sold. Get a feel for what matters to your consumers and use the information to build a better relationship.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Find_the_Right_Platform\"><\/span><b>Find the Right Platform<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are two ways to sell your product online \u2014 through an existing marketplace or on your own online store. For the U.S., the <\/span><a href=\"https:\/\/www.webretailer.com\/b\/online-marketplaces\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">modern equivalent of village markets<\/span><\/a><span style=\"font-weight: 400;\"> is Amazon, eBay, Walmart.com, Target.com, Overstock, and dozens of market-specific outlets like Etsy, Wayfair, Poshmark, and Newegg.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon is the dominant player, with over <\/span><a href=\"https:\/\/www.webretailer.com\/b\/online-marketplaces\/#United_States\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">two billion visits per year<\/span><\/a><span style=\"font-weight: 400;\">. The advantage of a marketplace is that people go there to browse and look for products to buy, just like the village market or a shopping mall. They also provide most of the infrastructure you need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to have your own storefront, then you need to <a href=\"\/blog\/de-minimis-reform-impact-shein-temu\/\">put up an e-commerce website<\/a>. There are dozens of e-commerce platforms out there. You can build your own store on Shopify, WooCommerce Checkout, BigCommerce, and many other platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which one is right for you goes back to how many products you\u2019re selling and how much effort you want to put into your storefront or market listing. Most importantly, it depends on how your target audience shops online and their expectations in terms of customer experience.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Commit_to_Continuous_Improvement\"><\/span><b>Commit to Continuous Improvement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are just now starting your e-commerce journey, you\u2019re focused on setting things up. But that is just the start. Growing your online sales requires constant experimentation, optimization, and improvement. Make sure you know how to get to the data for whatever platform you\u2019re using to sell. Information like visits, click-through rate, shopping cart abandonment, conversion rate, and search engine ranking will help you know what is working and what is not.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"E-Commerce_Sales_Is_About_Leveraging_Technology\"><\/span><b>E-Commerce Sales Is About Leveraging Technology<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you read through the suggested e-commerce strategies in the next section, remember the <\/span><a href=\"https:\/\/www.inc.com\/geoffrey-james\/5-basic-principles-of-selling.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">basic principles of selling<\/span><\/a><span style=\"font-weight: 400;\"> and use the technology available within your chosen e-commerce platform to carry those tenants out. Focus on the following fundamentals with the strategies listed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Listen to your customers<\/b><span style=\"font-weight: 400;\">: Customer reviews, customer surveys, following customers on social media\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Give them reasons to buy from you<\/b><span style=\"font-weight: 400;\">: Customer experience, professional look and feel\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Differentiate your product<\/b><span style=\"font-weight: 400;\">: Product description, content marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Present from the customer&#8217;s perspective<\/b><span style=\"font-weight: 400;\">: Customer testimonials, product description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build a great reputation<\/b><span style=\"font-weight: 400;\">: Social media, influencers, digital marketing, customer reviews\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a relationship<\/b><span style=\"font-weight: 400;\">: Subscriptions, incentives, membership\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We will cover these e-commerce marketing strategies that leverage selling in the next section, so keep this list in mind as you read through the suggestions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-4-1_A_Comprehensive_Set_of_E-Commerce_Strategies\"><\/span><b>3-4-1: A Comprehensive Set of E-Commerce Strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4740\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/08\/person-using-a-tablet-that-shows-a-graph.jpeg\" alt=\"Hologram of a bar chart coming out of a tablet\" width=\"700\" height=\"372\" \/>Now that we\u2019ve laid down a strong foundation, it\u2019s time to talk about specific activities you can implement to attract, engage, and convert your customers. These ideas apply to marketplaces like Amazon or your own online store built on Shopify, WooCommerce, or another checkout. For each step in the buying process, we\u2019ll recommend five strategies. They cover all aspects of the buyer\u2019s journey, including creating a better relationship with your customers.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Attract_Customers_to_Visit_Your_E-Commerce_Site\"><\/span><b>Attract Customers to Visit Your E-Commerce Site<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4736\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/08\/metal-shaped-people-and-a-magnet.jpeg\" alt=\"Ecommerce strategies: person using a magnet to get metal figurines shaped like people\" width=\"700\" height=\"233\" \/>Getting people to show up at your virtual store, especially new customers, is the first step towards a sale. You do that with a series of strategies around getting attention and creating interest. Here are five e-commerce strategies focused on bringing people to your online store.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Use_Content_Marketing\"><\/span><b>1. Use Content Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/03\/10\/how-to-use-content-marketing-to-build-brand-trust\/?sh=3915c5fe25e3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content marketing<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to attract customers because it\u2019s about providing them with the information they care about. It is not advertising. Think case study and not flashy ads. It\u2019s useful content that search engines like and that builds trust with your customers. Content can be videos, graphics, text, or audio. It can be part of your e-commerce site or on your website. Leverage social media and email campaigns to build your e-commerce brand and get your content out there. Just remember to create content that answers the questions and needs prospective customers have.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Leverage_Effective_Advertising\"><\/span><b>2. Leverage Effective Advertising<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Various types of advertising are effective ways to drive people to your product listings. You can use digital marketing like PPC (pay-per-click) from different platforms, such as Google, YouTube, and Facebook. Social media marketing is another great way to build brand awareness with potential customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just make sure you leverage social media platforms that your potential customers use. Or you can set up a traditional advertising campaign for print or television. Influencer marketing should be part of your marketing plan if it fits your market.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Launch_Email_Marketing_Campaigns\"><\/span><b>3. Launch Email Marketing Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">What is the difference between an email marketing campaign and spam? People read your email marketing campaign, and they block spam. There is both art and science behind effective email use to attract customers to your online store. The key is to give your customer something they\u2019re interested in. You can try:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News about your company or product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information about the industry or community that is related to your product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notifications about discounts and special offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.pardot.com\/what-is-lead-nurturing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lead nurturing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User reviews and content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links to a landing page that reinforces the message in the email<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have an email list, use automation to simplify the process. Give potential customers a reason to open your email and then click on the link inside.\u00a0<\/span><\/p>\n<div class=\"banner\">\r\n    <div class=\"title\">\r\n        <span class=\"light\">Launch Your Product Faster<br> with<\/span>\r\n        <span class=\"bold\">Gembah<\/span>\r\n    <\/div>\r\n    <div class=\"subtitle\">\r\n        <span>1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n    <\/div>\r\n    <a href=\"\/expert-help\/\" target=\"_blank\" class=\"cta-button\">Get Started Now<\/a>\r\n<\/div>\r\n<style>\r\n    .banner {\r\n        background-color: #0692FB;\r\n        background-image: radial-gradient(rgba(255, 255, 255, 0.07) 1.6px, transparent 1px);\r\n        background-size: 7px 7px;\r\n        color: #ffffff;\r\n        padding: 30px;\r\n        text-align: center;\r\n        font-family: Arial, sans-serif;\r\n        border-radius: 12px;\r\n        max-width: 540px;\r\n        margin: 20px auto 40px;\r\n        box-shadow: 0px 8px 16px rgba(0, 0, 0, 0.2);\r\n        display: inline-block;\r\n    }\r\n\r\n    .banner .title {\r\n        font-family: 'Poppins', sans-serif;\r\n        font-size: 28px;\r\n        margin: 5px 20px 0;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        line-height: 1.2;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    .banner .title .light {\r\n        font-weight: 400;\r\n    }\r\n\r\n    .banner .title .bold {\r\n        font-weight: 900;\r\n    }\r\n\r\n    .banner .subtitle {\r\n        font-family: 'Jost', sans-serif;\r\n        font-size: 18px;\r\n        font-weight: 400;\r\n        line-height: 1.25;\r\n        margin: 14px 60px 20px;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        word-spacing: 0.8px;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    \/* More specific selector with !important overrides *\/\r\n    .banner a.cta-button {\r\n        background-color: #fdbc52 !important;\r\n        color: #1e1e1e !important;\r\n        font-family: 'Jost', sans-serif !important;\r\n        font-size: 20px !important;\r\n        font-weight: 900 !important;\r\n        padding: 9px 19px !important;\r\n        border-radius: 6px !important;\r\n        margin: 15px 0 10px !important;\r\n        cursor: pointer !important;\r\n        text-decoration: none !important;\r\n        display: inline-block !important;\r\n        transition: background-color 0.3s ease !important;\r\n        box-shadow: 0px 6px 12px rgba(0, 0, 0, 0.3) !important;\r\n    }\r\n\r\n    .banner a.cta-button:hover {\r\n        background-color: #e6a946 !important;\r\n    }\r\n\r\n    @media (max-width: 600px) {\r\n        .banner {\r\n            max-width: 90%;\r\n            margin: 20px auto;\r\n        }\r\n\r\n        .banner .title {\r\n            font-size: 20px;\r\n            margin: 0px 0;\r\n        }\r\n\r\n        .banner .subtitle {\r\n            font-size: 16px;\r\n            font-weight: 500;\r\n            margin: 20px 20px 0;\r\n            margin-bottom: 30px;\r\n        }\r\n\r\n        .banner a.cta-button {\r\n            font-size: 16px !important;\r\n            padding: 10px !important;\r\n            width: 100% !important;\r\n        }\r\n    }\r\n<\/style>\r\n\n<h4><span class=\"ez-toc-section\" id=\"4_Get_Them_Back\"><\/span><b>4. Get Them Back<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When it comes to driving traffic to your e-commerce site, previous visitors, especially previous customers, are the easiest to attract. You already have a relationship with them and their contact information. Don\u2019t be afraid to let them know about special offers and product news, usually through email or SMS. Ask them for their opinion or their help. Retargeting previous customers also helps spread the word about your product through their network.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Create_Strong_Brand_Awareness\"><\/span><b>5. Create Strong Brand Awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You have to start with a strong brand to reinforce your relationship with your customers and bring them to your e-commerce site. And this goes back to good product development. Your marketing, product, and customer interaction should all resonate with your brand.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Interest_With_Visitors_in_Your_Products\"><\/span><b>Create Interest With Visitors in Your Products\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4741\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/08\/woman-using-a-laptop.jpeg\" alt=\"Woman happily using a laptop\" width=\"700\" height=\"467\" \/>Once people are in your virtual store, your job is to get them interested in your products. You don\u2019t have a salesperson to entice them, so you have to do it with content quality and user experience. Here are five more proven e-commerce marketing strategies to create product interest.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Design_Engaging_Product_Pages_and_Product_Listings\"><\/span><b>1. Design Engaging Product Pages and Product Listings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your product pages or product listings are the closest thing you have to a salesperson in a virtual store. The e-commerce platform you pick determines the look of your product description, but you control the content. Make it concise and to the point. Use bullet lists to summarize and try and answer the questions customers will have while convincing them that your product is what they\u2019re looking for. Good product descriptions are critical to SEO (search engine optimization) ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, make sure your product pages or listings work well on mobile devices. Most people do their <\/span><a href=\"https:\/\/www.statista.com\/statistics\/806336\/mobile-retail-commerce-share-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online shopping on mobile devices<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Use_Excellent_Images\"><\/span><b>2. Use Excellent Images<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The first thing a customer sees about your product is the image. Don\u2019t skimp on them. Pay a professional to make high-quality, high-resolution images that stand out and convey your brand, your product\u2019s advantages, and just look good.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Incorporate_Product_Reviews_and_User_Content\"><\/span><b>3. Incorporate Product Reviews and User Content\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Customers want to know they\u2019re making the right choice when they buy a product, and user reviews and user-provided content are a great way to meet this need. Not only does your e-commerce platform have to support user reviews and comments, but you also have to encourage and curate the information your customers put up.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Offer_a_Fantastic_Product\"><\/span><b>4. Offer a Fantastic Product<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The best way to create customer interest in your product is to design a fantastic product. This goes back to proper product design and understanding what the customer is looking for then giving it to them. No product sells itself, but a fantastic product <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/webinar\/product-differentiation-strategies-how-to-build-a-product-that-sells\/\" data-wpil=\"url\"><span style=\"font-weight: 400;\">makes it a lot easier to sell<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Present_Your_Product_as_a_Personal_Conversation_With_Insiders\"><\/span><b>5. Present Your Product as a Personal Conversation With Insiders<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When it comes to relationships building and creating interest in your product, how you talk to your e-commerce site visitors is critical. You want to treat them like they\u2019re special, make them insiders who are part of a community. Don\u2019t talk down to them or over their heads. Get to know your customers and speak with them.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Convert_Interest_Into_Sales\"><\/span><b>Convert Interest Into Sales<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4737\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/08\/person-holding-a-credit-card-and-using-a-laptop.jpeg\" alt=\"Ecommerce strategies: person inputting his credit card details online\" width=\"700\" height=\"467\" \/>Bringing people to your e-commerce site and garnering their interest in your products won\u2019t matter if you can\u2019t convert that interest into sales. Getting them to click the buy button is called conversion, and the conversion rate is a measure of how well you do it. The last five e-commerce strategies present the best ways for online retailers to get that conversion rate up, and keep it there.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Make_the_Checkout_Process_Effortless\"><\/span><b>1. Make the Checkout Process Effortless<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Making a purchase decision can be emotional and challenging for a consumer. You don\u2019t want to do anything that gives new customers a reason to change their minds. Confusing or cumbersome checkout is a sure-fire way to stop transactions before they happen. The best way to measure this is to keep track of abandoned carts. If you have a lot, something is wrong with your checkout process. Optimize the process to make it as intuitive and straightforward as you can, even if that means paying a bit more for payment processing or the design of the user experience.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Nix_Unexpected_Charges\"><\/span><b>2. Nix Unexpected Charges<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Another way to stop a sale is to hit a customer with an unexpected charge at checkout. If your product detail page listed the price as $35.00, don\u2019t tack on $25 in shipping and handling at checkout. If you have to charge for shipping, let them know what it will be as soon as possible in their buyer journey.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Offer_Free_or_Discounted_Shipping\"><\/span><b>3. Offer Free or Discounted Shipping<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">For better or worse, Amazon has trained consumers to expect free shipping. You don\u2019t have to offer it, but you should find a way to offer discounted shipping. A great tactic that encourages more purchases is offering free shipping for sales over a certain amount.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Create_Urgency\"><\/span><b>4. Create Urgency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Finding a way to create some <\/span><a href=\"https:\/\/www.searchenginejournal.com\/create-urgency-conversions-sales\/249643\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sense of urgency<\/span><\/a><span style=\"font-weight: 400;\"> in your customers is a tried and tested method of increasing your conversion rate. There are many ways to do this, but some of the most effective are to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create some sort of deadline around discounts or add-ons like free shipping.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show how many items are left in stock, if it&#8217;s a low number.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include some kind of bonus if they buy now.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use text in your description that creates a feeling of urgency.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"5_Provide_a_Membership_Experience\"><\/span><b>5. Provide a Membership Experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The final e-commerce strategy suggestion for creating a solid customer relationship is to set up your e-commerce site with membership features. Allow customers to log in, see past orders, and share your product information with others through email or social media. Give them access to \u201cmember only\u201d content and set up subscriptions to exclusive offers. If it fits your industry and product, offer loyalty premiums. And, if needed, present them with discounts that are only available to members.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Implement_Your_E-Commerce_Strategies\"><\/span><b>Implement Your E-Commerce Strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4735\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/08\/group-of-people-working-together.jpeg\" alt=\"Team working on ecommerce strategies\" width=\"700\" height=\"325\" \/>The list above outlines some great suggestions for bringing customers to your site, getting their interest, and converting them into sales. Putting everything down in a written plan is the first step in implementing those strategies that make sense for your new product and your online store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with your goals \u2014 what you are trying to achieve with your e-commerce business. Then map your ideal customer journey through your e-commerce site, followed by the features you\u2019ll need to deliver that user experience. Use this information to choose your e-commerce platform, create your content, and launch your online store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once things are up and running, it\u2019s important to optimize your online presence continually. Use experimentation and data to improve your functionality, product descriptions, and user experience. Watch that all-important conversion rate as your ultimate indicator of what is and what is not working.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And remember, strong <\/span><a href=\"https:\/\/gembah.com\/blog\/helium-10-podcast-interview\/\" data-wpil=\"url\"><span style=\"font-weight: 400;\">product differentiation<\/span><\/a><span style=\"font-weight: 400;\"> in your product design will give you a leg up and help with every aspect of attracting customers to your online store, engaging them with your product descriptions, and getting your product in their shopping cart and through the checkout process. Helping you on that complete new product journey is <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/services\/\" data-wpil=\"url\"><span style=\"font-weight: 400;\">what Gembah does<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 starting with research and guiding you through product design, all the way to setting up your supply chain. Let us <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/contact\/\" data-wpil=\"url\"><span style=\"font-weight: 400;\">help you establish a strong foundation<\/span><\/a><span style=\"font-weight: 400;\"> that will make implementing effective e-commerce strategies a breeze. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way customers purchase products has changed. In 2021, people spent $768 billion buying online, and experts predict it will grow to $1.3 trillion by 2025. The pandemic accelerated the existing trend towards more online shopping. So, if you\u2019re bringing a new product to market, you need to develop a set of successful e-commerce strategies.\u00a0 &#8230; <a title=\"15 E-Commerce Strategies for Selling Your Product Online\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/\" aria-label=\"More on 15 E-Commerce Strategies for Selling Your Product Online\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":8842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"topics":[11],"class_list":["post-8969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 E-Commerce Strategies for Selling Your Product Online Gembah<\/title>\n<meta name=\"description\" content=\"Your online presence is key to higher sales. 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