{"id":8971,"date":"2022-02-21T03:02:58","date_gmt":"2022-02-21T03:02:58","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/fbm-amazon\/"},"modified":"2024-11-04T12:05:23","modified_gmt":"2024-11-04T18:05:23","slug":"fbm-amazon","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/fbm-amazon\/","title":{"rendered":"What Is Amazon FBM, and How Can It Help Your Business?"},"content":{"rendered":"

When it comes to selling physical products, it’s hard to ignore Amazon as one of your channels, and maybe even the primary channel. Whether you’re selling to businesses or consumers, the pandemic changed the way everyone shopped and added to expectations for fast delivery.\u00a0<\/span><\/p>\n

This shift was so significant that in August, 2021, <\/span>Amazon surpassed Walmart<\/span><\/a> as the largest retailer outside of China. Amazon\u2019s $610 billion in sales over 12 months leaped over Walmart\u2019s $566 billion. It’s no longer a question of <\/span>if <\/span><\/i>you should distribute your product through Amazon \u2014 it’s a question of <\/span>what role<\/span><\/i> the Amazon marketplace will play in your distribution.\u00a0<\/span><\/p>\n

And once you plan to sell through the platform, you will have to decide how to fulfill your Amazon orders. You can leverage their extensive network of warehouses and take advantage of their optimized shipping system. Or, you could handle shipping products yourself. Keeping your inventory in Amazon\u2019s facility and letting them control shipping and support is called <\/span>Fulfillment by Amazon<\/span><\/a>, or FBA. The do-it-yourself option is called Fulfillment by Merchant, or FBM.\u00a0<\/span><\/p>\n

There’s a big difference between both Amazon fulfillment solutions. And if you’re bringing a new product to market, you need to understand the options, including FBM\u2019s pros and cons, and how to determine if FBM is the right fulfillment service for your product. And, that is exactly what this article is about, along with some tips for making FBM work for your products.\u00a0<\/span><\/p>\n

Before we dive into the details, we need to emphasize one important aspect of any product fulfillment solution: Your success or failure is dependent on how well you execute. Keep that in mind as we explain FBM. All of the advantages of FBM go away if you don\u2019t execute properly.\u00a0<\/span><\/p>\n

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