{"id":8976,"date":"2022-04-08T04:39:53","date_gmt":"2022-04-08T04:39:53","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/sports-equipment-manufacturer\/"},"modified":"2024-11-04T12:03:48","modified_gmt":"2024-11-04T18:03:48","slug":"sports-equipment-manufacturer","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/sports-equipment-manufacturer\/","title":{"rendered":"4 Product Development Steps of Successful Sports Equipment Manufacturers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As COVID-19 caused people to hole up inside and simultaneously take up new hobbies over the last few years, the sporting goods industry saw major growth. Peloton sales skyrocketed as people looked for a way to stay fit from home. Sports like pickleball found a new audience as friends sought a socially distanced group activity to get them outside. Everything from golf balls to AI-enhanced treadmills saw increased sales. Consumers looked for ways to occupy their extra time, tilt their work-life balance towards \u201clife,\u201d and dedicate themselves to being healthier\u2014and sports equipment manufacturers have had to keep up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.statista.com\/topics\/961\/sporting-goods\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$126 billion market<\/span><\/a><span style=\"font-weight: 400;\">, sports equipment includes a diverse range of products including athletic footwear, exercise equipment, athletic apparel, and any products that people use to take part in indoor or outdoor sports and activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sportswear portion of the industry alone is expected to grow 8-10% each year from 2022 through 2025, according to a <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/sporting-goods-2022-the-new-normal-is-here\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recent industry study<\/span><\/a><span style=\"font-weight: 400;\">. Sporting goods manufacturers that want to take advantage of growth across products need to plan properly and execute better than their competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will share four fundamental characteristics we see in how successful sporting goods companies carry out product development. Let\u2019s get out on the road and run through these suggestions that will help your company set a personal record.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gembah.com\/blog\/sports-equipment-manufacturer\/#4_Areas_to_Focus_for_a_Competitive_Edge_When_Manufacturing_Sporting_Goods\" title=\"4 Areas to Focus for a Competitive Edge When Manufacturing Sporting Goods\">4 Areas to Focus for a Competitive Edge When Manufacturing Sporting Goods<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gembah.com\/blog\/sports-equipment-manufacturer\/#1_Design_Define_Winning_Sporting_Goods\" title=\"1. Design: Define Winning Sporting Goods\">1. Design: Define Winning Sporting Goods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gembah.com\/blog\/sports-equipment-manufacturer\/#2_Material_Provide_a_Competitive_Advantage\" title=\"2. Material: Provide a Competitive Advantage\">2. Material: Provide a Competitive Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gembah.com\/blog\/sports-equipment-manufacturer\/#3_Performance_Give_Customers_That_Special_Something\" title=\"3. Performance: Give Customers That Special Something\">3. Performance: Give Customers That Special Something<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gembah.com\/blog\/sports-equipment-manufacturer\/#4_Quality_Ensure_Your_Equipment_Delivers_on_Expectations\" title=\"4. Quality: Ensure Your Equipment Delivers on Expectations\">4. Quality: Ensure Your Equipment Delivers on Expectations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gembah.com\/blog\/sports-equipment-manufacturer\/#Show_Up_With_the_Right_Team\" title=\"Show Up With the Right Team\">Show Up With the Right Team<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Areas_to_Focus_for_a_Competitive_Edge_When_Manufacturing_Sporting_Goods\"><\/span><b>4 Areas to Focus for a Competitive Edge When Manufacturing Sporting Goods<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5781\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/man-holding-an-ice-axe.jpeg\" alt=\"Man shopping at a sports store\" width=\"700\" height=\"467\" \/>There are a lot of parallels between the activities that utilize sporting goods and the industry that manufactures them. Winning in this market is not about doing one thing right, it\u2019s about pulling together the right team, the right plan, and the right execution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These four critical areas of focus also allow your <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/new-product-development\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">product development team<\/span><\/a><span style=\"font-weight: 400;\"> to be nimbler and faster, showing where the ball is headed so you can catch it. And although every product is different, successful ones are created with four key factors in mind: design, material, performance, and quality.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Design_Define_Winning_Sporting_Goods\"><\/span><b>1. Design: Define Winning Sporting Goods<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sports equipment demands good design because it is both a consumer product and a performance product. No one spends more on a toaster because they hope it will help their kid make the varsity team, but they will put out the cash to get them a better lacrosse stick.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern fitness equipment stands out as an example of how design has transformed a class of products. No longer clunky and utilitarian, modern gym equipment borders on art. Any manufacturing company trying to stand out must recognize that form, function, and style drive consumer demand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sporting goods are also about how you look while using the equipment, especially in the sub-category of sportswear. Companies like Nike <\/span><a href=\"https:\/\/www.highsnobiety.com\/p\/john-hoke-nike-innovation-design-interview\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">build design thinking in every aspect of product design<\/span><\/a><span style=\"font-weight: 400;\">. Standard industrial design concepts like thorough market research, ergonomics, styling, design for manufacturing, and prototyping all play a role in good design.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Material_Provide_a_Competitive_Advantage\"><\/span><b>2. Material: Provide a Competitive Advantage<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5778\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/fashion-designer-picking-a-fabric.jpeg\" alt=\"Sports equipment manufacturer: designer looking at fabric swatches\" width=\"700\" height=\"283\" \/>There are two industries where materials make all the difference for product reliability and performance \u2014 aerospace and sports equipment. From Velcro to composite fibers, materials developed for use on airplanes and spacecraft have made their way into sporting goods for a reason. Both industries subject their products to extreme loading, are used in a wide variety of environments, and are relied upon by their users to perform exceptionally well and not break.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a competitive advantage with your products, you need to investigate and understand all of the available material options. Your material choices impact every aspect of your product. If you\u2019re making sportswear, your material must stretch and return to its original shape and withstand moisture and sunlight. And it must do all of this while looking good. Picking the right materials among the thousands available could make or break your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Material selection also impacts the sustainability of your product. What materials you use determine where the raw materials come from, the carbon and chemical footprint created when those raw materials are turned into usable substances, as well as the environmental impact when the product is disposed of. This choice is the first step in <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/your-ultimate-guide-to-a-smart-and-sustainable-supply-chain\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creating a smart and sustainable supply chain<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div class=\"banner\">\r\n    <div class=\"title\">\r\n        <span class=\"light\">Launch Your Product Faster<br> with<\/span>\r\n        <span class=\"bold\">Gembah<\/span>\r\n    <\/div>\r\n    <div class=\"subtitle\">\r\n        <span>1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n    <\/div>\r\n    <a href=\"\/expert-help\/\" target=\"_blank\" class=\"cta-button\">Get Started Now<\/a>\r\n<\/div>\r\n<style>\r\n    .banner {\r\n        background-color: #0692FB;\r\n        background-image: radial-gradient(rgba(255, 255, 255, 0.07) 1.6px, transparent 1px);\r\n        background-size: 7px 7px;\r\n        color: #ffffff;\r\n        padding: 30px;\r\n        text-align: center;\r\n        font-family: Arial, sans-serif;\r\n        border-radius: 12px;\r\n        max-width: 540px;\r\n        margin: 20px auto 40px;\r\n        box-shadow: 0px 8px 16px rgba(0, 0, 0, 0.2);\r\n        display: inline-block;\r\n    }\r\n\r\n    .banner .title {\r\n        font-family: 'Poppins', sans-serif;\r\n        font-size: 28px;\r\n        margin: 5px 20px 0;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        line-height: 1.2;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    .banner .title .light {\r\n        font-weight: 400;\r\n    }\r\n\r\n    .banner .title .bold {\r\n        font-weight: 900;\r\n    }\r\n\r\n    .banner .subtitle {\r\n        font-family: 'Jost', sans-serif;\r\n        font-size: 18px;\r\n        font-weight: 400;\r\n        line-height: 1.25;\r\n        margin: 14px 60px 20px;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        word-spacing: 0.8px;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    \/* More specific selector with !important overrides *\/\r\n    .banner a.cta-button {\r\n        background-color: #fdbc52 !important;\r\n        color: #1e1e1e !important;\r\n        font-family: 'Jost', sans-serif !important;\r\n        font-size: 20px !important;\r\n        font-weight: 900 !important;\r\n        padding: 9px 19px !important;\r\n        border-radius: 6px !important;\r\n        margin: 15px 0 10px !important;\r\n        cursor: pointer !important;\r\n        text-decoration: none !important;\r\n        display: inline-block !important;\r\n        transition: background-color 0.3s ease !important;\r\n        box-shadow: 0px 6px 12px rgba(0, 0, 0, 0.3) !important;\r\n    }\r\n\r\n    .banner a.cta-button:hover {\r\n        background-color: #e6a946 !important;\r\n    }\r\n\r\n    @media (max-width: 600px) {\r\n        .banner {\r\n            max-width: 90%;\r\n            margin: 20px auto;\r\n        }\r\n\r\n        .banner .title {\r\n            font-size: 20px;\r\n            margin: 0px 0;\r\n        }\r\n\r\n        .banner .subtitle {\r\n            font-size: 16px;\r\n            font-weight: 500;\r\n            margin: 20px 20px 0;\r\n            margin-bottom: 30px;\r\n        }\r\n\r\n        .banner a.cta-button {\r\n            font-size: 16px !important;\r\n            padding: 10px !important;\r\n            width: 100% !important;\r\n        }\r\n    }\r\n<\/style>\r\n\n<h3><span class=\"ez-toc-section\" id=\"3_Performance_Give_Customers_That_Special_Something\"><\/span><b>3. Performance: Give Customers That Special Something<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember when you got a new pair of sneakers as a kid and you sprinted around the playground knowing you could run faster and jump higher? Today\u2019s sporting goods consumers have the same response to new products. Because that kid never leaves us, the desire to have a competitive edge plays an outsized role for sporting goods and impacts almost every aspect of product design. Designing for performance advantages can set your product above the competition and feed your marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most obvious type of performance is improving the customer\u2019s performance. For fitness and home gym equipment, this may be helping them build muscle mass faster or allowing them to safely burn more calories in less time. For sports shoes, it may be less shock to the foot, better arch support, and of course, being able to run faster and jump higher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.statista.com\/statistics\/630021\/important-qualities-of-sports-apparel-sports-shoes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recent study<\/span><\/a><span style=\"font-weight: 400;\"> of consumers purchasing sportswear and sports shoes found that they put comfort and fit above durability, quality, price, and appearance. So when you&#8217;re making design choices for a new line of biking shorts, for example, make sure you go with options for padding and fit that adapt to a wide range of body types to deliver on comfort for long rides.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Quality_Ensure_Your_Equipment_Delivers_on_Expectations\"><\/span><b>4. Quality: Ensure Your Equipment Delivers on Expectations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Design, materials, and performance all come together to create quality products. By their nature, sporting goods don\u2019t sit on the bench: They\u2019re out on the field catching and throwing. If you don\u2019t take quality seriously and your product breaks down on the slopes, the trail, the field, the court, or even in the home gym, your customers won\u2019t just throw it away and get another one. They\u2019ll probably change brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-quality equipment feeds into athletic performance. If the quality is not there, then the performance you designed for doesn\u2019t show up to the game. <\/span><a href=\"https:\/\/disruptmagazine.com\/the-importance-of-high-quality-equipment-in-athletic-performance\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Quality sports equipment<\/span><\/a><span style=\"font-weight: 400;\"> delivers better comfort, longer play, enhanced safety, and greater accuracy. Something as basic as a snowboard is a great example. A quality snowboard enables its owner to hit the slopes for a whole day and learn new tricks without getting hurt or sore from a poorly made board. And sports apparel that can\u2019t stand up to the wear and tear of physical activity never leaves the garage or the locker room.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Show_Up_With_the_Right_Team\"><\/span><b>Show Up With the Right Team<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5779\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/group-of-people-excited-to-workout.jpeg\" alt=\"Sports equipment manufacturer: group of people excited to workout\" width=\"700\" height=\"467\" \/>To win in the highly competitive world of sports equipment suppliers, you need to build the right team \u2014 a team that has the right players in the right positions. Marketing and sales, manufacturing and design, research and customer support: Everyone needs to know the playbook and be ready to execute flawlessly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is you don\u2019t have to pick from a playground lineup to build your team. Gembah enables designers and factories to <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/expertise\/sports-and-outdoors\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">collaborate on the product creation process<\/span><\/a><span style=\"font-weight: 400;\"> from ideation through sourcing and fulfillment. Our in-house experts are connected to a world-class network of sports and outdoor product designers and factories with experience covering the entire sporting goods industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From athletic equipment to camping gear, shoes to rackets, and weightlifting equipment to inline skates, our network, <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/about-us\/our-platform\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">platform<\/span><\/a><span style=\"font-weight: 400;\">, and experts are ready to not only help build your team but also coach from the sidelines. We\u2019ll also get out on the field with you when you put us in the game. <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Reach out to our experts now<\/span><\/a><span style=\"font-weight: 400;\"> and let\u2019s make your next sports equipment product a home run. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As COVID-19 caused people to hole up inside and simultaneously take up new hobbies over the last few years, the sporting goods industry saw major growth. Peloton sales skyrocketed as people looked for a way to stay fit from home. Sports like pickleball found a new audience as friends sought a socially distanced group activity &#8230; <a title=\"4 Product Development Steps of Successful Sports Equipment Manufacturers\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/sports-equipment-manufacturer\/\" aria-label=\"More on 4 Product Development Steps of Successful Sports Equipment Manufacturers\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":7627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"topics":[15],"class_list":["post-8976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Product Development Steps of Sports Equipment Manufacturers<\/title>\n<meta name=\"description\" content=\"Want to kill it as a sports equipment manufacturer? 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