{"id":8981,"date":"2022-05-04T02:17:07","date_gmt":"2022-05-04T02:17:07","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/product-research\/"},"modified":"2024-11-04T12:02:21","modified_gmt":"2024-11-04T18:02:21","slug":"product-research","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/product-research\/","title":{"rendered":"Will It Sell? Product Research Can Answer All Your Questions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ask experts in <\/span><span style=\"font-weight: 400;\">new product development<\/span><span style=\"font-weight: 400;\"> what the secret is to creating <\/span><span style=\"font-weight: 400;\">bestsellers<\/span><span style=\"font-weight: 400;\">, and they\u2019ll give you a simple answer: <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\">. Of course, you need great design, reliable manufacturing partners, and a sales and <\/span><span style=\"font-weight: 400;\">marketing strategy<\/span><span style=\"font-weight: 400;\"> that attracts and closes buyers. But none of those steps work if you design, manufacture, and sell a product that customers don\u2019t want or understand. <\/span><span style=\"font-weight: 400;\">Product research<\/span><span style=\"font-weight: 400;\"> is how you learn what your customers want and how you need to present it to them. When done right, it can supercharge your entire <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/new-product-development\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">new product development<\/span><\/a><span style=\"font-weight: 400;\"> process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are dozens of aspects to <\/span><span style=\"font-weight: 400;\">product researc<\/span><span style=\"font-weight: 400;\">h (also called <\/span><span style=\"font-weight: 400;\">market research<\/span><span style=\"font-weight: 400;\">). Fundamentally, the term refers to gathering information about the <\/span><span style=\"font-weight: 400;\">target market<\/span><span style=\"font-weight: 400;\"> for your <\/span><span style=\"font-weight: 400;\">product idea<\/span><span style=\"font-weight: 400;\">, including what products are already in or adjacent to your market and the customers in that market. Both an art and a science, <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\"> uses many methods to gather information and can produce pages of hard statistics or fuzzy results like emotional impressions. Everything from searching <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> hashtags to face-to-face <\/span><span style=\"font-weight: 400;\">focus groups<\/span><span style=\"font-weight: 400;\"> is employed and fed into the <\/span><span style=\"font-weight: 400;\">product development<\/span><span style=\"font-weight: 400;\"> process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will dive into why <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\"> is so important and how to conduct it. We\u2019ll also present 21 questions your <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\"> should try to answer. We then finish up with some suggestions on building the right team to understand your market and your <\/span><span style=\"font-weight: 400;\">potential customers<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gembah.com\/blog\/product-research\/#Why_Product_Research_is_So_Important\" title=\"Why Product Research is So Important\">Why Product Research is So Important<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gembah.com\/blog\/product-research\/#1_Prioritizes_Customer_Needs\" title=\"1. Prioritizes Customer Needs\">1. Prioritizes Customer Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gembah.com\/blog\/product-research\/#2_Provides_a_Decision_Tool_for_the_Entire_Product_Development_Team\" title=\"2. Provides a Decision Tool for the Entire Product Development Team\">2. Provides a Decision Tool for the Entire Product Development Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gembah.com\/blog\/product-research\/#3_Keeps_Your_Products_Relevant\" title=\"3. Keeps Your Products Relevant\u00a0\">3. Keeps Your Products Relevant\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gembah.com\/blog\/product-research\/#4_Reduces_the_Risk_and_Cost_of_New_Product_Introduction\" title=\"4. Reduces the Risk and Cost of New Product Introduction\">4. Reduces the Risk and Cost of New Product Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gembah.com\/blog\/product-research\/#5_Clearly_Defines_Your_Audience\" title=\"5. Clearly Defines Your Audience\">5. Clearly Defines Your Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gembah.com\/blog\/product-research\/#Different_Ways_To_Conduct_Product_Research\" title=\"Different Ways To Conduct Product Research\">Different Ways To Conduct Product Research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/gembah.com\/blog\/product-research\/#Capturing_What_Competitors_and_Customers_Do\" title=\"Capturing What Competitors and Customers Do\">Capturing What Competitors and Customers Do<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/gembah.com\/blog\/product-research\/#Discovering_What_Customers_are_Thinking\" title=\"Discovering What Customers are Thinking\">Discovering What Customers are Thinking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/gembah.com\/blog\/product-research\/#21_Questions_Your_Product_Research_Should_Answer\" title=\"21 Questions Your Product Research Should Answer\">21 Questions Your Product Research Should Answer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/gembah.com\/blog\/product-research\/#Questions_About_Your_Target_Market\" title=\"Questions About Your Target Market\">Questions About Your Target Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/gembah.com\/blog\/product-research\/#Questions_About_Your_Competitors\" title=\"Questions About Your Competitors\">Questions About Your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/gembah.com\/blog\/product-research\/#Questions_About_Your_Customers\" title=\"Questions About Your Customers\">Questions About Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/gembah.com\/blog\/product-research\/#Questions_About_Your_Product\" title=\"Questions About Your Product\">Questions About Your Product<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/gembah.com\/blog\/product-research\/#Start_Your_Product_Research_With_The_Right_Team\" title=\"Start Your Product Research With The Right Team\">Start Your Product Research With The Right Team<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Product_Research_is_So_Important\"><\/span><b>Why <\/b><b>Product Research<\/b><b> is So Important<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5964\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/person-using-a-laptop-to-shop-online.jpeg\" alt=\"Product research: person using a laptop to shop online\" width=\"700\" height=\"467\" \/>Without <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\">, you\u2019re just guessing about the success of your product. Even if you\u2019ve been in your industry for years or have experts in your segment on your team, without research, your decisions are based on assumptions drawn from personal experiences. And no matter how plugged in you are, that is not enough.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five of the most <\/span><a href=\"https:\/\/www.gcu.edu\/blog\/business-management\/5-reasons-why-consumer-research-matters-your-business\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">common benefits<\/span><\/a><span style=\"font-weight: 400;\"> of <\/span><span style=\"font-weight: 400;\">market research<\/span><span style=\"font-weight: 400;\"> for a <\/span><span style=\"font-weight: 400;\">new product<\/span><span style=\"font-weight: 400;\">, followed by a discussion on the main reason you conduct research \u2014 product\/market fit.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Prioritizes_Customer_Needs\"><\/span><b>1. Prioritizes <\/b><b>Customer Needs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A proven aspect of <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/how-to-create-a-product-to-sell\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bringing a product to market that sells<\/span><\/a><span style=\"font-weight: 400;\"> is keeping the customer in mind throughout the process. With good <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\">, \u201ccustomer first\u201d becomes more than a buzzword. Good research gets your team into the mindset of your customers and keeps their perspective at the front.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Provides_a_Decision_Tool_for_the_Entire_Product_Development_Team\"><\/span><b>2. Provides a Decision Tool for the Entire <\/b><b>Product Development<\/b><b> Team<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Developing a product requires a host of decisions. You and your team need to decide on what your product will look like, its features, how it\u2019s made, what <\/span><span style=\"font-weight: 400;\">price point<\/span><span style=\"font-weight: 400;\"> to sell it at, and how it\u2019s sold. <\/span><span style=\"font-weight: 400;\">Product research<\/span><span style=\"font-weight: 400;\"> ensures that at every step in the process, your team can refer to research data to make informed decisions.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Keeps_Your_Products_Relevant\"><\/span><b>3. Keeps Your Products Relevant\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If this is not your first product, you and your team might think you have a good feel for the market you sell in. The truth is, you <\/span><i><span style=\"font-weight: 400;\">had <\/span><\/i><span style=\"font-weight: 400;\">a good feel for the market. Consumers&#8217; wants and needs change at an ever-accelerating pace, especially with the internet and <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> driving them towards the new and different every day. If you want your new and <\/span><span style=\"font-weight: 400;\">existing products<\/span><span style=\"font-weight: 400;\"> to stay relevant, you need strong <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Reduces_the_Risk_and_Cost_of_New_Product_Introduction\"><\/span><b>4. Reduces the Risk and Cost of <\/b><b>New Product<\/b><b> Introduction<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing costs more than paying for a mistake. The last thing you want is to halt manufacturing of your <\/span><span style=\"font-weight: 400;\">potential product<\/span><span style=\"font-weight: 400;\"> because you realize too late that your customers aren\u2019t willing to pay for what you\u2019re making. With good <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\"> done up-front, you can avoid these costly, time-consuming mistakes and protect your <\/span><span style=\"font-weight: 400;\">profit margin<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Clearly_Defines_Your_Audience\"><\/span><b>5. Clearly Defines Your Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Knowing your audience is important for product design, but it is essential for marketing and sales. Good <\/span><span style=\"font-weight: 400;\">market research<\/span><span style=\"font-weight: 400;\"> will tell you who your competitors are, who might buy your product, and why they buy <\/span><span style=\"font-weight: 400;\">similar products<\/span><span style=\"font-weight: 400;\">. This is the fuel that drives marketing. If you don\u2019t know your audience, your marketing will miss your <\/span><span style=\"font-weight: 400;\">target market<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Different_Ways_To_Conduct_Product_Research\"><\/span><b>Different Ways To Conduct <\/b><b>Product Research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-5962 size-full\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/entrepreneur-answering-a-survey.jpeg\" alt=\"Entrepreneur answering a survey\" width=\"700\" height=\"467\" \/>Gathering information about products, customers, and markets used to be very difficult. Before the internet, <\/span><span style=\"font-weight: 400;\">market research<\/span><span style=\"font-weight: 400;\"> relied on consumer surveys and observing volunteers from behind a one-way mirror. <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/blog\/ecommerce-strategies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">E-commerce<\/span><\/a><span style=\"font-weight: 400;\">, search engines, and data capture have given rise to a whole new set of <\/span><span style=\"font-weight: 400;\">product research tools<\/span><span style=\"font-weight: 400;\"> to obtain <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> about your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most tools for <\/span><span style=\"font-weight: 400;\">market research<\/span><span style=\"font-weight: 400;\"> look at what competitors and customers do, or ask customers what they think. The first class of tools relies on <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> captured by retailers, <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> sites, <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">, and organizations that specialize in collecting consumer behavior information. When it comes to asking customers questions, this can also be digitized and rolled out on a massive scale. And sometimes, customers share what they think without being prompted in reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The list below details some of the more common tools and methods to use in your <\/span><span style=\"font-weight: 400;\">research process<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capturing_What_Competitors_and_Customers_Do\"><\/span><b>Capturing What Competitors and Customers Do<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>Search Engine Data Analysis:<\/b><span style=\"font-weight: 400;\"> Examine the information <\/span><span style=\"font-weight: 400;\">Google <\/span><span style=\"font-weight: 400;\">and Bing search provide on who is searching for what. You can brute force it or use tools built to summarize information like <\/span><span style=\"font-weight: 400;\">search volume<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> for <\/span><span style=\"font-weight: 400;\">great products<\/span><span style=\"font-weight: 400;\"> in your industry, and other <\/span><span style=\"font-weight: 400;\">Google trends<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><b>E-Commerce<\/b><b> Data:<\/b><span style=\"font-weight: 400;\"> Many <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> websites provide data, including <\/span><a href=\"https:\/\/www.zonguru.com\/blog\/the-ultimate-zonguru-guide-to-finding-and-validating-your-amazon-product-research\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon product research<\/span><\/a><span style=\"font-weight: 400;\">, showing what people search for and what they buy. You can look at data for a <\/span><span style=\"font-weight: 400;\">specific product<\/span><span style=\"font-weight: 400;\"> or a segment.\u00a0<\/span><\/li>\n<li><b>Retail Statistics:<\/b><span style=\"font-weight: 400;\"> Different industries collect data on retail sales in most industries. This data is usually not free but can be worth far more than its price.\u00a0<\/span><\/li>\n<li><b>Searching: <\/b><span style=\"font-weight: 400;\">Do your own internet searching and document what you find. There are also tools that search for you and summarize the results as valuable <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><b>Advertising Data:<\/b><span style=\"font-weight: 400;\"> Both traditional media buys and digital advertising are tracked by various entities. This data can be invaluable to understanding how your industry advertises.\u00a0<\/span><\/li>\n<li><b>Consumer Behavior Tracking:<\/b><span style=\"font-weight: 400;\"> Tracking the buyer\u2019s journey, online or in a retail store, can help you understand how customers <\/span><span style=\"font-weight: 400;\">find products<\/span><span style=\"font-weight: 400;\">, such as mapping traffic patterns in a physical store or recording how people navigate an online store.\u00a0<\/span><\/li>\n<li><b>Competitive Product Analysis: <\/b><span style=\"font-weight: 400;\">There are experts who will compile a competitive product analysis for you, looking at all aspects of product functionality, marketing, sales, and support.\u00a0<\/span><\/li>\n<li><b>Big Data Analysis:<\/b><span style=\"font-weight: 400;\"> All of the data collected with the above methods can be combined into one data set, and modern machine learning can be applied to pull trends.<\/span><\/li>\n<\/ul>\n<div class=\"banner\">\r\n    <div class=\"title\">\r\n        <span class=\"light\">Launch Your Product Faster<br> with<\/span>\r\n        <span class=\"bold\">Gembah<\/span>\r\n    <\/div>\r\n    <div class=\"subtitle\">\r\n        <span>1000\u2019s of vetted factories, designers, and experts are a few clicks away!<\/span>\r\n    <\/div>\r\n    <a href=\"\/expert-help\/\" target=\"_blank\" class=\"cta-button\">Get Started Now<\/a>\r\n<\/div>\r\n<style>\r\n    .banner {\r\n        background-color: #0692FB;\r\n        background-image: radial-gradient(rgba(255, 255, 255, 0.07) 1.6px, transparent 1px);\r\n        background-size: 7px 7px;\r\n        color: #ffffff;\r\n        padding: 30px;\r\n        text-align: center;\r\n        font-family: Arial, sans-serif;\r\n        border-radius: 12px;\r\n        max-width: 540px;\r\n        margin: 20px auto 40px;\r\n        box-shadow: 0px 8px 16px rgba(0, 0, 0, 0.2);\r\n        display: inline-block;\r\n    }\r\n\r\n    .banner .title {\r\n        font-family: 'Poppins', sans-serif;\r\n        font-size: 28px;\r\n        margin: 5px 20px 0;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        line-height: 1.2;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    .banner .title .light {\r\n        font-weight: 400;\r\n    }\r\n\r\n    .banner .title .bold {\r\n        font-weight: 900;\r\n    }\r\n\r\n    .banner .subtitle {\r\n        font-family: 'Jost', sans-serif;\r\n        font-size: 18px;\r\n        font-weight: 400;\r\n        line-height: 1.25;\r\n        margin: 14px 60px 20px;\r\n        text-shadow: 1px 1px 4px rgba(0, 0, 0, 0.2);\r\n        word-spacing: 0.8px;\r\n        color:#ffffff!important;\r\n    }\r\n\r\n    \/* More specific selector with !important overrides *\/\r\n    .banner a.cta-button {\r\n        background-color: #fdbc52 !important;\r\n        color: #1e1e1e !important;\r\n        font-family: 'Jost', sans-serif !important;\r\n        font-size: 20px !important;\r\n        font-weight: 900 !important;\r\n        padding: 9px 19px !important;\r\n        border-radius: 6px !important;\r\n        margin: 15px 0 10px !important;\r\n        cursor: pointer !important;\r\n        text-decoration: none !important;\r\n        display: inline-block !important;\r\n        transition: background-color 0.3s ease !important;\r\n        box-shadow: 0px 6px 12px rgba(0, 0, 0, 0.3) !important;\r\n    }\r\n\r\n    .banner a.cta-button:hover {\r\n        background-color: #e6a946 !important;\r\n    }\r\n\r\n    @media (max-width: 600px) {\r\n        .banner {\r\n            max-width: 90%;\r\n            margin: 20px auto;\r\n        }\r\n\r\n        .banner .title {\r\n            font-size: 20px;\r\n            margin: 0px 0;\r\n        }\r\n\r\n        .banner .subtitle {\r\n            font-size: 16px;\r\n            font-weight: 500;\r\n            margin: 20px 20px 0;\r\n            margin-bottom: 30px;\r\n        }\r\n\r\n        .banner a.cta-button {\r\n            font-size: 16px !important;\r\n            padding: 10px !important;\r\n            width: 100% !important;\r\n        }\r\n    }\r\n<\/style>\r\n\n<h3><span class=\"ez-toc-section\" id=\"Discovering_What_Customers_are_Thinking\"><\/span><b>Discovering What Customers are Thinking<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>Surveys: <\/b><span style=\"font-weight: 400;\">Tried and true, a customer survey asking the right questions can be a game-changer. You can create your own or hire a company to do it.\u00a0<\/span><\/li>\n<li><b>Focus Groups<\/b><b>:<\/b><span style=\"font-weight: 400;\"> Getting people into a room and asking them well-designed questions is a method that large consumer companies swear by. Virtual or face-to-face, experts can learn a lot from these sessions.\u00a0<\/span><\/li>\n<li><b>A\/B Testing: <\/b><span style=\"font-weight: 400;\">Digital marketing allows you to send out two different campaigns to see which performs better. This may be one of the best ways to measure what customers respond to. It\u2019s also a great way to try out the results of your <\/span><span style=\"font-weight: 400;\">keyword research<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><b>Social Media<\/b><b> Tracking: <\/b><span style=\"font-weight: 400;\">Consumers share their thoughts about products and your industry all the time on <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">. Use purpose-built tools to search sites and find out what people are saying about the <\/span><span style=\"font-weight: 400;\">type of product<\/span><span style=\"font-weight: 400;\"> you\u2019re creating, how often they say it, and how prevalent their feelings are.\u00a0<\/span><\/li>\n<li><b>Customer Reviews<\/b><b>: <\/b><span style=\"font-weight: 400;\">Reviews are another abundant and accessible resource. Use tools that scan the mountain of available information and pull out actionable insights about your industry, competitors, and products.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We partner with companies at the forefront of product research. As an example, here is information on two of our partners and a brief description of what they offer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Helium 10: <\/b><a href=\"https:\/\/www.helium10.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Helium 10<\/span><\/a><span style=\"font-weight: 400;\"> offers a complete set of tools to companies selling through Walmart and Amazon. This includes easy-to-use tools to research products, spot buying trends, and validate your <\/span><span style=\"font-weight: 400;\">product ideas<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ZonGuru: <\/b><a href=\"https:\/\/www.zonguru.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ZonGuru<\/span><\/a><span style=\"font-weight: 400;\"> focuses on Amazon <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\"> and provides tools to <\/span><span style=\"font-weight: 400;\">Amazon sellers<\/span><span style=\"font-weight: 400;\"> that uncover <\/span><span style=\"font-weight: 400;\">product ideas<\/span><span style=\"font-weight: 400;\">, rate how various industries do, track monthly sales, and summarize <\/span><span style=\"font-weight: 400;\">customer reviews<\/span><span style=\"font-weight: 400;\">. Other platforms do the same for <\/span><span style=\"font-weight: 400;\">Shopify<\/span><span style=\"font-weight: 400;\"> stores, <\/span><span style=\"font-weight: 400;\">eBay<\/span><span style=\"font-weight: 400;\">, and other <\/span><span style=\"font-weight: 400;\">e-commerce businesses<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the right set of tools, you can launch the <\/span><span style=\"font-weight: 400;\">right product<\/span><span style=\"font-weight: 400;\"> with a high <\/span><span style=\"font-weight: 400;\">conversion rate<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These brief descriptions can give you a crash course on <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\"> methods. However, the best way to understand and leverage them is to partner with experts and tool providers to get valuable information in a timely manner and build an action plan grounded in those findings.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"21_Questions_Your_Product_Research_Should_Answer\"><\/span><b>21 Questions Your <\/b><b>Product Research<\/b><b> Should Answer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5963\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/entrepreneur-researching-a-product.jpeg\" alt=\"Entrepreneur researching a product\" width=\"700\" height=\"328\" \/>Product research<\/span><span style=\"font-weight: 400;\"> is essentially asking and answering questions about your market and product, so it makes sense to start with a list of questions to ask. Here\u2019s a list of common questions, divided into the four areas you need to research: <\/span><span style=\"font-weight: 400;\">target market<\/span><span style=\"font-weight: 400;\">, competition, customers, and product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with this list and add or delete as you learn more about your product, market, and customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Questions_About_Your_Target_Market\"><\/span><b>Questions About Your <\/b><b>Target Market<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">1. How big is the potential market?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. What is the growth for the market? Is it a fad, flat, growing, shrinking, or seasonal?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. What are the past, current, and future trends in your <\/span><span style=\"font-weight: 400;\">target market<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. How do retail stores and <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> sites define your <\/span><span style=\"font-weight: 400;\">product category<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. What channels are used to market to customers?\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Questions_About_Your_Competitors\"><\/span><b>Questions About Your Competitors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">6. Who are your competitors?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. How well are your competitors selling?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">8. What keywords do your competitors use in their <\/span><span style=\"font-weight: 400;\">product listings<\/span><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">9. How do your customers review your competitors?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10. How do your competitors fulfill orders?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">11. How do your competitors provide support?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Questions_About_Your_Customers\"><\/span><b>Questions About Your Customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">12. Who are your target customers, and what personas do they fall into?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">13. What do your target customers care about? What is important to them?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">14. What emotions drive customers in your market?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">15. How do your customers get information about products in your market?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">16. What keywords do customers use when searching for <\/span><span style=\"font-weight: 400;\">trending products<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">17. Why would customers buy your product? Does it satisfy a passion, relieve a particular pain, meet a need, or solve a problem?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Questions_About_Your_Product\"><\/span><b>Questions About Your Product<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">18. How much will customers pay for a <\/span><span style=\"font-weight: 400;\">particular product<\/span><span style=\"font-weight: 400;\"> in your market?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">19. What features are important to a buyer in this market or of <\/span><span style=\"font-weight: 400;\">similar products<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">20. How do customers perceive your brand (if you have one established)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">21. What might differentiate your product and make it a <\/span><span style=\"font-weight: 400;\">winning product<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although this list is by no means complete, it provides a good start for you and your team to construct questions that fit your product and market. When making your list, focus on questions that produce answers which can help you improve product\/market fit, increase sales, reduce costs, and better understand your target market.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Start_Your_Product_Research_With_The_Right_Team\"><\/span><b>Start Your <\/b><b>Product Research<\/b><b> With The Right Team<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5960\" src=\"https:\/\/gembah.com\/wp-content\/uploads\/2022\/07\/employee-showing-a-tablet-to-her-boss.jpeg\" alt=\"Employee showing a tablet to her boss\" width=\"700\" height=\"467\" \/>Hopefully, this article has given you an idea of why <\/span><span style=\"font-weight: 400;\">market research<\/span><span style=\"font-weight: 400;\"> is so important, the various methods for conducting <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\">, and what questions need answering. If you want to turn your <\/span><span style=\"font-weight: 400;\">new product idea<\/span><span style=\"font-weight: 400;\"> into a <\/span><span style=\"font-weight: 400;\">successful product<\/span><span style=\"font-weight: 400;\"> that\u2019s in <\/span><span style=\"font-weight: 400;\">high demand<\/span><span style=\"font-weight: 400;\">, research can make all the difference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started, you could log into your favorite browser and start searching keywords related to your industry to see what pops up. But that\u2019s not the fastest way to <\/span><span style=\"font-weight: 400;\">profitable products<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Product research<\/span><span style=\"font-weight: 400;\"> is an important part of <\/span><span style=\"font-weight: 400;\">product development<\/span><span style=\"font-weight: 400;\">, and just as you hire experts and use the right tools for design and manufacturing, you should build a team of <\/span><span style=\"font-weight: 400;\">marketing research<\/span><span style=\"font-weight: 400;\"> experts and use tools that enhance your research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here at <\/span><a href=\"https:\/\/www.gembah.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gembah<\/span><\/a><span style=\"font-weight: 400;\"> we offer a wide variety of research services. Our experts use their extensive experience conducting product research across product categories with a deep understanding of how to use the information they gather to meet your business goals. Most importantly, they can provide insight into what the numbers mean and how to modify your design, go-to-market plan, and marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, we&#8217;re here to make it easier for you to bring <\/span><span style=\"font-weight: 400;\">best-selling products<\/span><span style=\"font-weight: 400;\"> to market. Our <\/span><a href=\"https:\/\/marketplace.gembah.com\/packages\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketplace<\/span><\/a><span style=\"font-weight: 400;\"> contains vetted experts and tool providers that understand the value of good <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\">. In addition, our team of experts can advise you through your journey, starting with <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/services\/research\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> and continuing through design and manufacturing. <\/span><a data-wpil=\"url\" href=\"https:\/\/gembah.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Reach out today<\/span><\/a><span style=\"font-weight: 400;\">, and let\u2019s talk about your product and see how we can help you supercharge your <\/span><span style=\"font-weight: 400;\">new product<\/span><span style=\"font-weight: 400;\"> with <\/span><span style=\"font-weight: 400;\">product research<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ask experts in new product development what the secret is to creating bestsellers, and they\u2019ll give you a simple answer: product research. Of course, you need great design, reliable manufacturing partners, and a sales and marketing strategy that attracts and closes buyers. But none of those steps work if you design, manufacture, and sell a &#8230; <a title=\"Will It Sell? Product Research Can Answer All Your Questions\" class=\"read-more\" href=\"https:\/\/gembah.com\/blog\/product-research\/\" aria-label=\"More on Will It Sell? Product Research Can Answer All Your Questions\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":7677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"topics":[17],"class_list":["post-8981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-product-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will It Sell? Product Research Can Answer All Your Questions<\/title>\n<meta name=\"description\" content=\"The secret to a best-selling product lies in product research. 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