{"id":8995,"date":"2022-07-28T02:23:11","date_gmt":"2022-07-28T02:23:11","guid":{"rendered":"https:\/\/staginggembah.wpengine.com\/blog\/product-packaging\/"},"modified":"2025-01-30T12:14:42","modified_gmt":"2025-01-30T18:14:42","slug":"product-packaging","status":"publish","type":"post","link":"https:\/\/gembah.com\/blog\/product-packaging\/","title":{"rendered":"Product Packaging 101: What It Is and Why It Matters"},"content":{"rendered":"

What are you going to put your product in? It\u2019s a question that many product development teams tend to put off or hand off to someone else. But that could be a fatal flaw resulting in product damage, unhappy customers, and negative brand identity. That is why any good product design includes good product packaging design.\u00a0<\/span><\/p>\n

In a recent survey, 72% of consumers said that <\/span>package design influenced their purchasing<\/span><\/a> decision. And this assumes the packaging kept the product in one piece on its journey from the factory to the consumer. This statistic shows that the days of putting your product in a brown box and slapping a sticker on it are long gone. Product packaging needs to be an integral part of your product development process.<\/span><\/p>\n

This article will explain what packaging is, the three P\u2019s of packaging (performance, perception, and price), and some suggestions to make your own packaging design a success. This information will help you improve your product’s first impression, control costs, and ensure nothing breaks on the way to your target audience.\u00a0<\/span><\/p>\n

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